Episode 165

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Published on:

25th Jul 2023

Why We Get Objections

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When you sell something, you may encounter objections. Objections come in all shapes and sizes and rear their ugly heads throughout the sales process. But why do we get objections? Does our offer need to be better to suit the client's needs? Is it too expensive? Don't they trust us? If we don't know the reason for the objection, we can't do anything about it.


In this episode, Sharran shares the three reasons we get objections and how we can fix them. These reasons may seem basic to you, but they are often the difference between gaining a new customer and losing an opportunity. If you want to improve your sales conversion dramatically, you don't want to miss this!


“Not having a clear value prop is the number one reason why we get objections.”

- Sharran Srivatsaa


Timestamps:

03:02 The three big reasons why we get objections

03:20 Three things you need to sell a lot of anything

04:45 What does value mean?

05:39 How do you know if your value proposition is not clear enough?

08:11 Are you familiar with the 75 Hard Program?

10:07 Is your value prop so clear that your client can articulate it?

10:42 What does packaging have to do with getting objections?

13:47 What is perception, and why is it important?

17:41 How do we handle the objections effectively?

18:30 Which of the three areas are you lacking?

19:28 Recap of why we get objections


Resources:

- Episode 154: $200K Keynote Framework

- 75 Hard by Andy Frisella

- The 5am Club

- Join the 10K Wisdom Private Partner Podcast, now available to you for free

- The Real Brokerage

- Top Agent Power Pack

- ARC Multifamily Real Estate Investing

- Sharran's Partnership Program

- Grab Sharran’s 4-Week MBA for Free


Connect with Sharran:

- Facebook

- Instagram

- Twitter

- LinkedIn

- YouTube

Listen for free

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About the Podcast

Business School with Sharran Srivatsaa
Business School with Sharran Srivatsaa is the no-fluff, tactical podcast for founders, operators, and underdogs who want to grow with clarity, intention, and results. Hosted by entrepreneur, investor, and operator Sharran Srivatsaa—President and Managing Partner at Acquisition.com—this show cuts through the noise to deliver real-world strategies from someone who's built and exited five companies across multiple industries.

Sharran has helped scale two billion-dollar businesses, served as President of Real (NASDAQ: REAX), and led the 10x growth and sale of Teles Properties to Douglas Elliman (NYSE: DOUG). He brings lessons from Wall Street to Main Street, sharing what actually works—because he’s lived through what doesn’t.

Every episode offers simple, actionable playbooks for those who want to build extraordinary companies without the chaos. Whether you're a scrappy operator, a first-time founder, or a seasoned executive, Business School with Sharran Srivatsaa is your blueprint for building with purpose and winning on your terms.

For more free resources, visit Sharran.com

About your host

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Sharran Srivatsaa

Sharran is a serial entrepreneur, sought after keynote speaker, and a respected thought-leadership resource for publications such as the Wall Street Journal, SUCCESS magazine, Huffington Post and Forbes.

While Sharran has had 5 exits in the last 19 years, and also a several humbling failed investments and business initiatives. He talks all about them on his top rated Spotify podcast, Business School.

Most recently, Sharran led Teles Properties’ unprecedented 10x growth over 5 years and a 4-year consecutive streak on the Inc. 500 fastest growing companies list resulting in its acquisition by national real estate powerhouse Douglas Elliman.

Prior to Teles, Sharran worked at both Goldman Sachs and Credit Suisse, where he collaborated with management teams of fast-growing businesses around the country on investment advisory and corporate strategy. Sharran also spent several years building recreational programs in the Caribbean, Middle East, and Hawaii for some of the finest international resorts such as the Four Seasons and Ritz-Carlton, also has deep experience working with technology companies such as Lightera (acquired by CIENA) and Obopay, a fast-growth mobile payments company.

Sharran is a Principal at Srilo Ventures, a multi-factor private investment fund that focuses investing in and advising technology companies and operating businesses in the consumer space. Having successfully completed many acquisitions, joint-ventures, management buyouts, mergers, and capital raises, Sharran serves as a director and advisor on numerous company boards.

He is also a member of the Genius Network, the highest-level marketing mastermind in the world led by whizkid Joe Polish, and also a member of Young President’s Organization (YPO).

After competing on the professional tennis tour, Sharran received his Bachelor’s degree in Computer Science from Luther College and his MBA with Honors from Vanderbilt University.