Business School with Sharran Srivatsaa

Episode 49

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Published on:

4th May 2021

How to Build a Massive Audience on Instagram

Instagram is one of the three most popular social media platforms today. What started as a photo and video sharing app has become a powerful marketing tool for social media marketers. With every iteration and tweak to the algorithm and the introduction of new features, businesses had to adapt by implementing new strategies to maintain steady growth. But what defines Instagram growth? For many, it’s the number of followers you have. But to get new followers, you need to have a combination of active engagement, brand exposure, and compelling content. Otherwise, why else would anyone follow you? In today’s episode, powerhouse entrepreneur and brand strategist Dean Aguilar is back. Together, Sharran and Dean will share the Instagram growth strategies they applied in their brands. If your growth is stagnant or you want to put a little more drive into your tactics, this episode is for you.

“What’s gonna win them over is relationship; that’s the only reason people work together”

- Dean Aguilar

Timestamps:

00:00 Growing your social media followers

06:43 Treat your social media like a huge asset

09:34 The real reason why people are scared to show up

14:10 Sharran and Dean’s strategy to get more subscribers

18:47 Does using hashtag help your growth

21:11 Doing this will kill your account

29:30 How influencer marketing works

40:02 Your brand and the power of lead generation

41:29 The 5 Unspoken Truths according to Sharran

45:35 How to organically reach more audience

Resources:

- Grab Sharran’s 4-Week MBA for Free

Connect with Dean Aguilar:

Connect with Sharran:

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About the Podcast

Business School with Sharran Srivatsaa

Business School is hosted by Sharran Srivatsaa, President of Real (TSX: REAX) (NASDAQ: REAX), the fastest-growing, publicly-traded, real estate brokerage in the world. Sharran grew Teles Properties by 10x in 5 years to $3.4 Billion in sales and eventually sold the business to Douglas Elliman. Sharran is also an accomplished “deal guy” and private equity investor. He is the Chairman of private equity firm Highland Prime which focuses on investing in service-businesses and also the Chairman of ARC Multifamily Group which focuses on value-add multifamily investment projects.

Sharran is a former Goldman Sachs and Credit Suisse banker and a sought after keynote speaker and is the creator of the wildly-popular 5am Club call for Entrepreneurs.

On this podcast, Sharran shares his best secrets on how to grow your business strategically, how to build your brand elegantly, most importantly integrate the profits in your business with an overall joyful life.

For more free resources visit Sharran.com

About your host

Sharran Srivatsaa

Sharran is a serial entrepreneur, sought after keynote speaker, and a respected thought-leadership resource for publications such as the Wall Street Journal, SUCCESS magazine, Huffington Post and Forbes.

While Sharran has had 5 exits in the last 19 years, and also a several humbling failed investments and business initiatives. He talks all about them on his top rated Spotify podcast, Business School.

Most recently, Sharran led Teles Properties’ unprecedented 10x growth over 5 years and a 4-year consecutive streak on the Inc. 500 fastest growing companies list resulting in its acquisition by national real estate powerhouse Douglas Elliman.

Prior to Teles, Sharran worked at both Goldman Sachs and Credit Suisse, where he collaborated with management teams of fast-growing businesses around the country on investment advisory and corporate strategy. Sharran also spent several years building recreational programs in the Caribbean, Middle East, and Hawaii for some of the finest international resorts such as the Four Seasons and Ritz-Carlton, also has deep experience working with technology companies such as Lightera (acquired by CIENA) and Obopay, a fast-growth mobile payments company.

Sharran is a Principal at Srilo Ventures, a multi-factor private investment fund that focuses investing in and advising technology companies and operating businesses in the consumer space. Having successfully completed many acquisitions, joint-ventures, management buyouts, mergers, and capital raises, Sharran serves as a director and advisor on numerous company boards.

He is also a member of the Genius Network, the highest-level marketing mastermind in the world led by whizkid Joe Polish, and also a member of Young President’s Organization (YPO).

After competing on the professional tennis tour, Sharran received his Bachelor’s degree in Computer Science from Luther College and his MBA with Honors from Vanderbilt University.