Business School with Sharran Srivatsaa

Episode 50

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Published on:

11th May 2021

The Little Known Secrets of Growing Your Business Using Facebook

Billions of people worldwide are spending more and more time on social media. How are you taking advantage of everything it offers your business? Last week, Dean and Sharran shared their Instagram growth strategies. Today, they talk about sing Facebook to grow your business. No matter what others say, this platform is still an incredible place for building your online brand, getting more business, and engaging with thousands of potential customers. To get the most benefit from Facebook, entrepreneurs should understand how it differs from other social networks. If you’re a brand hoping to thrive on Facebook, stay tuned and learn simple yet powerful tactics from Dean and Sharran. They’ve done it and they’re willing to share what they know in this episode.

“There’s a niche within a niche; If you keep a group so broad, no one knows what to expect.”

- Dean Aguilar

Timestamps:

00:00 People say there are only two reasons to go to Facebook

02:06 The idea behind Dean’s framework for growing his Facebook pages

04:40 The culture of voyeurism, luck, and proper timing as factors for market advantage

09:14 Facebook gives you the permission to be “that nosy neighbor”

11:12 Here’s a simple trick people use to drive organic traffic to a post

16:30 What type of comment drives more engagement

17:22 The 3 things that show up on your feed and what you can learn from them

19:15 How can you benefit from having a Facebook group

33:57 The real reason why entrepreneurs are scared to nurture a group

35:55 What types of content should you post in your Facebook group

Resources:

- Grab Sharran’s 4-Week MBA for Free

Connect with Dean Aguilar:

Connect with Sharran:

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About the Podcast

Business School with Sharran Srivatsaa

Business School with Sharran Srivatsaa is the no-fluff, tactical podcast for founders, operators, and underdogs who want to grow with clarity, intention, and results. Hosted by entrepreneur, investor, and operator Sharran Srivatsaa—President and Managing Partner at Acquisition.com—this show cuts through the noise to deliver real-world strategies from someone who's built and exited five companies across multiple industries.

Sharran has helped scale two billion-dollar businesses, served as President of Real (NASDAQ: REAX), and led the 10x growth and sale of Teles Properties to Douglas Elliman (NYSE: DOUG). He brings lessons from Wall Street to Main Street, sharing what actually works—because he’s lived through what doesn’t.

Every episode offers simple, actionable playbooks for those who want to build extraordinary companies without the chaos. Whether you're a scrappy operator, a first-time founder, or a seasoned executive, Business School with Sharran Srivatsaa is your blueprint for building with purpose and winning on your terms.

For more free resources, visit Sharran.com

About your host

Sharran Srivatsaa

Sharran is a serial entrepreneur, sought after keynote speaker, and a respected thought-leadership resource for publications such as the Wall Street Journal, SUCCESS magazine, Huffington Post and Forbes.

While Sharran has had 5 exits in the last 19 years, and also a several humbling failed investments and business initiatives. He talks all about them on his top rated Spotify podcast, Business School.

Most recently, Sharran led Teles Properties’ unprecedented 10x growth over 5 years and a 4-year consecutive streak on the Inc. 500 fastest growing companies list resulting in its acquisition by national real estate powerhouse Douglas Elliman.

Prior to Teles, Sharran worked at both Goldman Sachs and Credit Suisse, where he collaborated with management teams of fast-growing businesses around the country on investment advisory and corporate strategy. Sharran also spent several years building recreational programs in the Caribbean, Middle East, and Hawaii for some of the finest international resorts such as the Four Seasons and Ritz-Carlton, also has deep experience working with technology companies such as Lightera (acquired by CIENA) and Obopay, a fast-growth mobile payments company.

Sharran is a Principal at Srilo Ventures, a multi-factor private investment fund that focuses investing in and advising technology companies and operating businesses in the consumer space. Having successfully completed many acquisitions, joint-ventures, management buyouts, mergers, and capital raises, Sharran serves as a director and advisor on numerous company boards.

He is also a member of the Genius Network, the highest-level marketing mastermind in the world led by whizkid Joe Polish, and also a member of Young President’s Organization (YPO).

After competing on the professional tennis tour, Sharran received his Bachelor’s degree in Computer Science from Luther College and his MBA with Honors from Vanderbilt University.