Business School with Sharran Srivatsaa

Episode 48

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Published on:

27th Apr 2021

How to Build an Honest and Profitable Brand

What steps have you taken to build an honest and profitable brand? When creating a business, most entrepreneurs spend a lot of time thinking about their product and making money. There’s nothing wrong with it, except that it should not be the first thing on your mind. Think about your brand. How do your customers feel about it? Get insights from Sharran and Dean Aguilar as they talk about building an honest and profitable brand. Customer perception is a vital part of the equation for creating a successful brand. If you want to learn how Sharran built his brand and how you can do the same, don’t miss this value-packed episode.

Get The CEO Playbook: ceoplaybook.com and get inside the 10K Wisdom Private Podcast.

“I believe that ordinary people can build extraordinary companies. I believe in the underdog.”

- Sharran Srivatsaa

Timestamps:

00:00 From unknown to building a successful brand

02:40 It is your responsibility to design your brand

04:12 What are you in the service of

11:07 How Sharran built a better company culture

16:15 What to do when it feels like you’ve lost your identity

22:24 Sharran’s terrible mistakes that almost ruined him

27:30 The one thing that saved Sharran

28:51 Building your social media strategy

44:25 The CEO Playbook + 10K Wisdom Private Podcast

47:58 Do not suffer in silence

Resources:

- Grab Sharran’s 4-Week MBA for Free

- Get The CEO Playbook

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About the Podcast

Business School with Sharran Srivatsaa

Business School with Sharran Srivatsaa is the no-fluff, tactical podcast for founders, operators, and underdogs who want to grow with clarity, intention, and results. Hosted by entrepreneur, investor, and operator Sharran Srivatsaa—President and Managing Partner at Acquisition.com—this show cuts through the noise to deliver real-world strategies from someone who's built and exited five companies across multiple industries.

Sharran has helped scale two billion-dollar businesses, served as President of Real (NASDAQ: REAX), and led the 10x growth and sale of Teles Properties to Douglas Elliman (NYSE: DOUG). He brings lessons from Wall Street to Main Street, sharing what actually works—because he’s lived through what doesn’t.

Every episode offers simple, actionable playbooks for those who want to build extraordinary companies without the chaos. Whether you're a scrappy operator, a first-time founder, or a seasoned executive, Business School with Sharran Srivatsaa is your blueprint for building with purpose and winning on your terms.

For more free resources, visit Sharran.com

About your host

Sharran Srivatsaa

Sharran is a serial entrepreneur, sought after keynote speaker, and a respected thought-leadership resource for publications such as the Wall Street Journal, SUCCESS magazine, Huffington Post and Forbes.

While Sharran has had 5 exits in the last 19 years, and also a several humbling failed investments and business initiatives. He talks all about them on his top rated Spotify podcast, Business School.

Most recently, Sharran led Teles Properties’ unprecedented 10x growth over 5 years and a 4-year consecutive streak on the Inc. 500 fastest growing companies list resulting in its acquisition by national real estate powerhouse Douglas Elliman.

Prior to Teles, Sharran worked at both Goldman Sachs and Credit Suisse, where he collaborated with management teams of fast-growing businesses around the country on investment advisory and corporate strategy. Sharran also spent several years building recreational programs in the Caribbean, Middle East, and Hawaii for some of the finest international resorts such as the Four Seasons and Ritz-Carlton, also has deep experience working with technology companies such as Lightera (acquired by CIENA) and Obopay, a fast-growth mobile payments company.

Sharran is a Principal at Srilo Ventures, a multi-factor private investment fund that focuses investing in and advising technology companies and operating businesses in the consumer space. Having successfully completed many acquisitions, joint-ventures, management buyouts, mergers, and capital raises, Sharran serves as a director and advisor on numerous company boards.

He is also a member of the Genius Network, the highest-level marketing mastermind in the world led by whizkid Joe Polish, and also a member of Young President’s Organization (YPO).

After competing on the professional tennis tour, Sharran received his Bachelor’s degree in Computer Science from Luther College and his MBA with Honors from Vanderbilt University.