Business School with Sharran Srivatsaa

Episode 178

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Published on:

24th Oct 2023

Exponential Marketing Method

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What is the biggest challenge you have when it comes to marketing your products and services? Is your marketing strategy working for you? If not, how do you plan to solve them? If you have limited resources, how can you have more exposure and reach more customers?

In today's episode, you will discover the biggest problem in marketing. If you can solve this one problem in your life and your business, it will allow you to do exponential marketing. And the more marketing you do, the more opportunities you get.

Tune in and follow along as Sharran explains the solution and the step-by-step process so you can start implementing it immediately.

“Taking advantage of the freeness of social media is using it as a platform to think about unlimited exposure, which is there is no frequency cap. You can do as many pieces of content as you want.”

- Sharran Srivatsaa

Timestamps:

02:02 What the Exponential Marketing Method can do for you

02:16 The three big ideas behind this episode

02:40 An eye-opening conversation with Jesse Itzler of Zico Coconut Water

03:48 What is the frequency cap?

04:05 What is the problem with having a frequency cap?

06:57 The exponential solution to the inbox problem

11:42 How do you implement the Exponential Marketing Method?

14:43 Recap of today's episode

Resources:

- The Real Brokerage

- Top Agent Power Pack

- Join the 10K Wisdom Private Partner Podcast, now available to you for free

- The Job of a CEO

- Join Sharran's VIP Community

- ARC Multifamily Real Estate Investing

- Sharran's Partnership Program

- Grab Sharran’s 4-Week MBA for Free

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About the Podcast

Business School with Sharran Srivatsaa

Business School with Sharran Srivatsaa is the no-fluff, tactical podcast for founders, operators, and underdogs who want to grow with clarity, intention, and results. Hosted by entrepreneur, investor, and operator Sharran Srivatsaa—President and Managing Partner at Acquisition.com—this show cuts through the noise to deliver real-world strategies from someone who's built and exited five companies across multiple industries.

Sharran has helped scale two billion-dollar businesses, served as President of Real (NASDAQ: REAX), and led the 10x growth and sale of Teles Properties to Douglas Elliman (NYSE: DOUG). He brings lessons from Wall Street to Main Street, sharing what actually works—because he’s lived through what doesn’t.

Every episode offers simple, actionable playbooks for those who want to build extraordinary companies without the chaos. Whether you're a scrappy operator, a first-time founder, or a seasoned executive, Business School with Sharran Srivatsaa is your blueprint for building with purpose and winning on your terms.

For more free resources, visit Sharran.com

About your host

Sharran Srivatsaa

Sharran is a serial entrepreneur, sought after keynote speaker, and a respected thought-leadership resource for publications such as the Wall Street Journal, SUCCESS magazine, Huffington Post and Forbes.

While Sharran has had 5 exits in the last 19 years, and also a several humbling failed investments and business initiatives. He talks all about them on his top rated Spotify podcast, Business School.

Most recently, Sharran led Teles Properties’ unprecedented 10x growth over 5 years and a 4-year consecutive streak on the Inc. 500 fastest growing companies list resulting in its acquisition by national real estate powerhouse Douglas Elliman.

Prior to Teles, Sharran worked at both Goldman Sachs and Credit Suisse, where he collaborated with management teams of fast-growing businesses around the country on investment advisory and corporate strategy. Sharran also spent several years building recreational programs in the Caribbean, Middle East, and Hawaii for some of the finest international resorts such as the Four Seasons and Ritz-Carlton, also has deep experience working with technology companies such as Lightera (acquired by CIENA) and Obopay, a fast-growth mobile payments company.

Sharran is a Principal at Srilo Ventures, a multi-factor private investment fund that focuses investing in and advising technology companies and operating businesses in the consumer space. Having successfully completed many acquisitions, joint-ventures, management buyouts, mergers, and capital raises, Sharran serves as a director and advisor on numerous company boards.

He is also a member of the Genius Network, the highest-level marketing mastermind in the world led by whizkid Joe Polish, and also a member of Young President’s Organization (YPO).

After competing on the professional tennis tour, Sharran received his Bachelor’s degree in Computer Science from Luther College and his MBA with Honors from Vanderbilt University.