Business School with Sharran Srivatsaa

Episode 152

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Published on:

25th Apr 2023

The Truth Behind Sales Scripts

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If you can make one upgrade in your business process or strategy, what will it be? Before you even think about changing your logo or revamping your website, think about your sales script. Sales scripts sometimes get a bad rap, but they serve a specific purpose.

In this episode, Sharran discloses the truth behind sales scripts. If you can only make one shift and learn this skill, it will drive millions of dollars in your income without changing anything else. He also talks about avoiding the three biggest mistakes with scripting.

So if you want to know the truth behind sales scripts and dramatically improve your revenue, this episode is for you.

“The script is not for you. It is for the client. When you realize that, that's when you realize that you're in service of them.”

- Sharran Srivatsaa

Timestamps:

01:51 The three big things that will dramatically change your view about sales scripts

02:24 Here's a fun story from Sharran's days at Goldman Sachs

05:55 What is the number one reason to script?

08:51 How do you infuse humanity into your script?

15:12 What are the three mistakes that happen in the scripting world?

22:55 What makes a perfect salesperson?

25:06 Recap of the truth behind sales scripts

Resources:

- Join the 10K Wisdom Private Partner Podcast, now available to you for free

- The Real Brokerage

- Top Agent Power Pack

- ARC Multifamily Real Estate Investing

- Sharran's Partnership Program

- Grab Sharran’s 4-Week MBA for Free

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About the Podcast

Business School with Sharran Srivatsaa

Business School is hosted by Sharran Srivatsaa, President of Real (TSX: REAX) (NASDAQ: REAX), the fastest-growing, publicly-traded, real estate brokerage in the world. Sharran grew Teles Properties by 10x in 5 years to $3.4 Billion in sales and eventually sold the business to Douglas Elliman. Sharran is also an accomplished “deal guy” and private equity investor. He is the Chairman of private equity firm Highland Prime which focuses on investing in service-businesses and also the Chairman of ARC Multifamily Group which focuses on value-add multifamily investment projects.

Sharran is a former Goldman Sachs and Credit Suisse banker and a sought after keynote speaker and is the creator of the wildly-popular 5am Club call for Entrepreneurs.

On this podcast, Sharran shares his best secrets on how to grow your business strategically, how to build your brand elegantly, most importantly integrate the profits in your business with an overall joyful life.

For more free resources visit Sharran.com

About your host

Sharran Srivatsaa

Sharran is a serial entrepreneur, sought after keynote speaker, and a respected thought-leadership resource for publications such as the Wall Street Journal, SUCCESS magazine, Huffington Post and Forbes.

While Sharran has had 5 exits in the last 19 years, and also a several humbling failed investments and business initiatives. He talks all about them on his top rated Spotify podcast, Business School.

Most recently, Sharran led Teles Properties’ unprecedented 10x growth over 5 years and a 4-year consecutive streak on the Inc. 500 fastest growing companies list resulting in its acquisition by national real estate powerhouse Douglas Elliman.

Prior to Teles, Sharran worked at both Goldman Sachs and Credit Suisse, where he collaborated with management teams of fast-growing businesses around the country on investment advisory and corporate strategy. Sharran also spent several years building recreational programs in the Caribbean, Middle East, and Hawaii for some of the finest international resorts such as the Four Seasons and Ritz-Carlton, also has deep experience working with technology companies such as Lightera (acquired by CIENA) and Obopay, a fast-growth mobile payments company.

Sharran is a Principal at Srilo Ventures, a multi-factor private investment fund that focuses investing in and advising technology companies and operating businesses in the consumer space. Having successfully completed many acquisitions, joint-ventures, management buyouts, mergers, and capital raises, Sharran serves as a director and advisor on numerous company boards.

He is also a member of the Genius Network, the highest-level marketing mastermind in the world led by whizkid Joe Polish, and also a member of Young President’s Organization (YPO).

After competing on the professional tennis tour, Sharran received his Bachelor’s degree in Computer Science from Luther College and his MBA with Honors from Vanderbilt University.