Business School with Sharran Srivatsaa

Episode 152

full

Published on:

25th Apr 2023

The Truth Behind Sales Scripts

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If you can make one upgrade in your business process or strategy, what will it be? Before you even think about changing your logo or revamping your website, think about your sales script. Sales scripts sometimes get a bad rap, but they serve a specific purpose.

In this episode, Sharran discloses the truth behind sales scripts. If you can only make one shift and learn this skill, it will drive millions of dollars in your income without changing anything else. He also talks about avoiding the three biggest mistakes with scripting.

So if you want to know the truth behind sales scripts and dramatically improve your revenue, this episode is for you.

“The script is not for you. It is for the client. When you realize that, that's when you realize that you're in service of them.”

- Sharran Srivatsaa

Timestamps:

01:51 The three big things that will dramatically change your view about sales scripts

02:24 Here's a fun story from Sharran's days at Goldman Sachs

05:55 What is the number one reason to script?

08:51 How do you infuse humanity into your script?

15:12 What are the three mistakes that happen in the scripting world?

22:55 What makes a perfect salesperson?

25:06 Recap of the truth behind sales scripts

Resources:

- Join the 10K Wisdom Private Partner Podcast, now available to you for free

- The Real Brokerage

- Top Agent Power Pack

- ARC Multifamily Real Estate Investing

- Sharran's Partnership Program

- Grab Sharran’s 4-Week MBA for Free

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About the Podcast

Business School with Sharran Srivatsaa

Business School with Sharran Srivatsaa is the no-fluff, tactical podcast for founders, operators, and underdogs who want to grow with clarity, intention, and results. Hosted by entrepreneur, investor, and operator Sharran Srivatsaa—President and Managing Partner at Acquisition.com—this show cuts through the noise to deliver real-world strategies from someone who's built and exited five companies across multiple industries.

Sharran has helped scale two billion-dollar businesses, served as President of Real (NASDAQ: REAX), and led the 10x growth and sale of Teles Properties to Douglas Elliman (NYSE: DOUG). He brings lessons from Wall Street to Main Street, sharing what actually works—because he’s lived through what doesn’t.

Every episode offers simple, actionable playbooks for those who want to build extraordinary companies without the chaos. Whether you're a scrappy operator, a first-time founder, or a seasoned executive, Business School with Sharran Srivatsaa is your blueprint for building with purpose and winning on your terms.

For more free resources, visit Sharran.com

About your host

Sharran Srivatsaa

Sharran is a serial entrepreneur, sought after keynote speaker, and a respected thought-leadership resource for publications such as the Wall Street Journal, SUCCESS magazine, Huffington Post and Forbes.

While Sharran has had 5 exits in the last 19 years, and also a several humbling failed investments and business initiatives. He talks all about them on his top rated Spotify podcast, Business School.

Most recently, Sharran led Teles Properties’ unprecedented 10x growth over 5 years and a 4-year consecutive streak on the Inc. 500 fastest growing companies list resulting in its acquisition by national real estate powerhouse Douglas Elliman.

Prior to Teles, Sharran worked at both Goldman Sachs and Credit Suisse, where he collaborated with management teams of fast-growing businesses around the country on investment advisory and corporate strategy. Sharran also spent several years building recreational programs in the Caribbean, Middle East, and Hawaii for some of the finest international resorts such as the Four Seasons and Ritz-Carlton, also has deep experience working with technology companies such as Lightera (acquired by CIENA) and Obopay, a fast-growth mobile payments company.

Sharran is a Principal at Srilo Ventures, a multi-factor private investment fund that focuses investing in and advising technology companies and operating businesses in the consumer space. Having successfully completed many acquisitions, joint-ventures, management buyouts, mergers, and capital raises, Sharran serves as a director and advisor on numerous company boards.

He is also a member of the Genius Network, the highest-level marketing mastermind in the world led by whizkid Joe Polish, and also a member of Young President’s Organization (YPO).

After competing on the professional tennis tour, Sharran received his Bachelor’s degree in Computer Science from Luther College and his MBA with Honors from Vanderbilt University.