Business School with Sharran Srivatsaa

Episode 151

full

Published on:

18th Apr 2023

The New CTA System

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Content creators, marketing strategists, and business owners say you should always have a call to action in your content. Subscribe, click, like, share, and book a call–these are just some ways people are motivated to take the next step into becoming a customer or a client. If everyone says that, how can you win in today's ultra-competitive and noisy market? How do you make people spend more time on your brand and connect with you faster?

In this episode, Sharran is taking you behind the scenes of the new way of calling people to action and why the three pieces of time on brand are important. The things he talks about are based on a study that he and his team conducted. And they discovered something really fascinating.

So if you're interested in leveraging one of the biggest assets–attention–and turning it into leads, conversion, money, and insane fame and fortune, this episode is for you.

“Time on brand is the new call to action.”

- Sharran Srivatsaa

Timestamps:

01:39 What is the new call to action?

02:02 The three big ideas that Sharran shares in this episode

02:53 How all of these came about

05:25 Discovery - How do you get discovered?

07:51 The two most naturally viral platforms where you can get views

10:02 Why you must post content on TikTok and LinkedIn

10:46 Connection - How do you build a deep connection with people?

14:18 Collaboration - How do you make people engage more with you?

14:42 The difference between a call to action and a call to engagement

17:04 What is a contextual content upgrade, and how do you use it?

20:05 Three things you have to remember

21:20 Recap of The New CTA System

Resources:

- Business School Podcast Episode 96: Time on Brand

- Join the 10K Wisdom Private Partner Podcast, now available to you for free

- The Real Brokerage

- Top Agent Power Pack

- ARC Multifamily Real Estate Investing

- Sharran's Partnership Program

- Grab Sharran’s 4-Week MBA for Free

Connect with Sharran:

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About the Podcast

Business School with Sharran Srivatsaa

Business School is hosted by Sharran Srivatsaa, President of Real (TSX: REAX) (NASDAQ: REAX), the fastest-growing, publicly-traded, real estate brokerage in the world. Sharran grew Teles Properties by 10x in 5 years to $3.4 Billion in sales and eventually sold the business to Douglas Elliman. Sharran is also an accomplished “deal guy” and private equity investor. He is the Chairman of private equity firm Highland Prime which focuses on investing in service-businesses and also the Chairman of ARC Multifamily Group which focuses on value-add multifamily investment projects.

Sharran is a former Goldman Sachs and Credit Suisse banker and a sought after keynote speaker and is the creator of the wildly-popular 5am Club call for Entrepreneurs.

On this podcast, Sharran shares his best secrets on how to grow your business strategically, how to build your brand elegantly, most importantly integrate the profits in your business with an overall joyful life.

For more free resources visit Sharran.com

About your host

Sharran Srivatsaa

Sharran is a serial entrepreneur, sought after keynote speaker, and a respected thought-leadership resource for publications such as the Wall Street Journal, SUCCESS magazine, Huffington Post and Forbes.

While Sharran has had 5 exits in the last 19 years, and also a several humbling failed investments and business initiatives. He talks all about them on his top rated Spotify podcast, Business School.

Most recently, Sharran led Teles Properties’ unprecedented 10x growth over 5 years and a 4-year consecutive streak on the Inc. 500 fastest growing companies list resulting in its acquisition by national real estate powerhouse Douglas Elliman.

Prior to Teles, Sharran worked at both Goldman Sachs and Credit Suisse, where he collaborated with management teams of fast-growing businesses around the country on investment advisory and corporate strategy. Sharran also spent several years building recreational programs in the Caribbean, Middle East, and Hawaii for some of the finest international resorts such as the Four Seasons and Ritz-Carlton, also has deep experience working with technology companies such as Lightera (acquired by CIENA) and Obopay, a fast-growth mobile payments company.

Sharran is a Principal at Srilo Ventures, a multi-factor private investment fund that focuses investing in and advising technology companies and operating businesses in the consumer space. Having successfully completed many acquisitions, joint-ventures, management buyouts, mergers, and capital raises, Sharran serves as a director and advisor on numerous company boards.

He is also a member of the Genius Network, the highest-level marketing mastermind in the world led by whizkid Joe Polish, and also a member of Young President’s Organization (YPO).

After competing on the professional tennis tour, Sharran received his Bachelor’s degree in Computer Science from Luther College and his MBA with Honors from Vanderbilt University.