Business School with Sharran Srivatsaa

Episode 163

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Published on:

11th Jul 2023

Million Dollar Language Patterns

Click Here to Get All Podcast Show Notes!

You know you need to market your business, but the thought of asking people to buy what you’re selling makes your skin crawl. You don't want to be that sleazy seller who pressures people into buying your product. But if you actually love your offer and believe that people will benefit from it, then you must learn how to sell them.

So how do you sell your products minus the sleaze? Look no further because this episode will show you how to sell boatloads of stuff using three simple sales frames. Understanding and using these million-dollar language patterns effectively will dramatically improve your sales.

You can also listen to BSP Episode 121: 4 Words That Don't Sell - https://sharran.com/episode121/

“One of the most important frames is the sorting question frame because when we ask the sorting question well, it opens up so many opportunities for us that it both starts the conversation smoothly and it helps to restart and rekindle a conversation as well.”

- Sharran Srivatsaa

Timestamps:

02:35 Why Sharran recorded this episode

04:25 Three magical frames you should master

05:18 What makes Sharran qualified to teach this stuff?

06:02 The difference between a frame and a script

08:30 Language Pattern #1: The Sorting Question - One of the most important ways to start or jumpstart a conversation

13:12 Language Pattern #2: The Logical Advisor Frame - A Powerful and non-manipulative way to help the buyer validate their emotional decision

19:45 Language Pattern #3: The Natural Invitation Frame - One of Sharran’s favorite ways to set up the next step or make an appointment

24:08 Three objections that generally come up at the end of a call

27:14 Recap of the three language patterns and how to use them

27:55 Four words that don't sell

Resources:

- BSP Episode 121: 4 Words That Don't Sell

- The Real Brokerage

- Top Agent Power Pack

- ARC Multifamily Real Estate Investing

- Join the 10K Wisdom Private Partner Podcast, now available to you for free

- Sharran's Partnership Program

- Grab Sharran’s 4-Week MBA for Free

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About the Podcast

Business School with Sharran Srivatsaa

Business School with Sharran Srivatsaa is the no-fluff, tactical podcast for founders, operators, and underdogs who want to grow with clarity, intention, and results. Hosted by entrepreneur, investor, and operator Sharran Srivatsaa—President and Managing Partner at Acquisition.com—this show cuts through the noise to deliver real-world strategies from someone who's built and exited five companies across multiple industries.

Sharran has helped scale two billion-dollar businesses, served as President of Real (NASDAQ: REAX), and led the 10x growth and sale of Teles Properties to Douglas Elliman (NYSE: DOUG). He brings lessons from Wall Street to Main Street, sharing what actually works—because he’s lived through what doesn’t.

Every episode offers simple, actionable playbooks for those who want to build extraordinary companies without the chaos. Whether you're a scrappy operator, a first-time founder, or a seasoned executive, Business School with Sharran Srivatsaa is your blueprint for building with purpose and winning on your terms.

For more free resources, visit Sharran.com

About your host

Sharran Srivatsaa

Sharran is a serial entrepreneur, sought after keynote speaker, and a respected thought-leadership resource for publications such as the Wall Street Journal, SUCCESS magazine, Huffington Post and Forbes.

While Sharran has had 5 exits in the last 19 years, and also a several humbling failed investments and business initiatives. He talks all about them on his top rated Spotify podcast, Business School.

Most recently, Sharran led Teles Properties’ unprecedented 10x growth over 5 years and a 4-year consecutive streak on the Inc. 500 fastest growing companies list resulting in its acquisition by national real estate powerhouse Douglas Elliman.

Prior to Teles, Sharran worked at both Goldman Sachs and Credit Suisse, where he collaborated with management teams of fast-growing businesses around the country on investment advisory and corporate strategy. Sharran also spent several years building recreational programs in the Caribbean, Middle East, and Hawaii for some of the finest international resorts such as the Four Seasons and Ritz-Carlton, also has deep experience working with technology companies such as Lightera (acquired by CIENA) and Obopay, a fast-growth mobile payments company.

Sharran is a Principal at Srilo Ventures, a multi-factor private investment fund that focuses investing in and advising technology companies and operating businesses in the consumer space. Having successfully completed many acquisitions, joint-ventures, management buyouts, mergers, and capital raises, Sharran serves as a director and advisor on numerous company boards.

He is also a member of the Genius Network, the highest-level marketing mastermind in the world led by whizkid Joe Polish, and also a member of Young President’s Organization (YPO).

After competing on the professional tennis tour, Sharran received his Bachelor’s degree in Computer Science from Luther College and his MBA with Honors from Vanderbilt University.