Episode 57

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Published on:

29th Jun 2021

How to Use Video - The Easy Way to Build a Brand on Social Media

Did you know that 80% of consumers can recall a video they have watched in the last month? As digital marketing evolves, we continue to see trends favoring video content. According to the Cisco Annual Internet Report, online videos will account for 82% of all internet traffic by 2022. So, businesses are now actively using the power of video to boost their brands. And you can, too -- even if you don’t have a huge marketing budget. You don’t need any training, fancy equipment, complicated editing, or rigid scripts. Just tune in to today’s episode, take note of Sharran’s 9 Tips to Build a Brand Using Videos on Social Media, and you’ll be ready to shoot your first video as soon as you finish listening to this podcast.

“A picture is worth a thousand words, but a video is worth a thousand pictures.” 

- Sharran Srivatsaa

Timestamps:

00:00 Can you really shoot videos with no training, equipment, editing, or scripts

01:42 How to deal with the fear of the unfamiliar 

06:37 What can you use in place of fancy equipment 

08:05 Why use social media stories to experiment doing videos

09:50 Sharran’s simple structure: Hook, Story, Teaching + frictionless invitation

12:25 Using the Q&A format to repurpose your videos easily

15:02 Produced video vs. raw video and which platform should you use 

17:07 Why do videos have higher algorithmic value 

19:30 Why you should forget about CTA and focus on CTE instead

21:53 It’s definitely faster to create a video than any other content


Resources:

- Grab Sharran’s 4-Week MBA for Free


Connect with Sharran:

- Website

- LinkedIn

- Facebook

- Instagram

Transcript

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About the Podcast

Business School with Sharran Srivatsaa
Business School with Sharran Srivatsaa is the no-fluff, tactical podcast for founders, operators, and underdogs who want to grow with clarity, intention, and results. Hosted by entrepreneur, investor, and operator Sharran Srivatsaa—President and Managing Partner at Acquisition.com—this show cuts through the noise to deliver real-world strategies from someone who's built and exited five companies across multiple industries.

Sharran has helped scale two billion-dollar businesses, served as President of Real (NASDAQ: REAX), and led the 10x growth and sale of Teles Properties to Douglas Elliman (NYSE: DOUG). He brings lessons from Wall Street to Main Street, sharing what actually works—because he’s lived through what doesn’t.

Every episode offers simple, actionable playbooks for those who want to build extraordinary companies without the chaos. Whether you're a scrappy operator, a first-time founder, or a seasoned executive, Business School with Sharran Srivatsaa is your blueprint for building with purpose and winning on your terms.

For more free resources, visit Sharran.com

About your host

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Sharran Srivatsaa

Sharran is a serial entrepreneur, sought after keynote speaker, and a respected thought-leadership resource for publications such as the Wall Street Journal, SUCCESS magazine, Huffington Post and Forbes.

While Sharran has had 5 exits in the last 19 years, and also a several humbling failed investments and business initiatives. He talks all about them on his top rated Spotify podcast, Business School.

Most recently, Sharran led Teles Properties’ unprecedented 10x growth over 5 years and a 4-year consecutive streak on the Inc. 500 fastest growing companies list resulting in its acquisition by national real estate powerhouse Douglas Elliman.

Prior to Teles, Sharran worked at both Goldman Sachs and Credit Suisse, where he collaborated with management teams of fast-growing businesses around the country on investment advisory and corporate strategy. Sharran also spent several years building recreational programs in the Caribbean, Middle East, and Hawaii for some of the finest international resorts such as the Four Seasons and Ritz-Carlton, also has deep experience working with technology companies such as Lightera (acquired by CIENA) and Obopay, a fast-growth mobile payments company.

Sharran is a Principal at Srilo Ventures, a multi-factor private investment fund that focuses investing in and advising technology companies and operating businesses in the consumer space. Having successfully completed many acquisitions, joint-ventures, management buyouts, mergers, and capital raises, Sharran serves as a director and advisor on numerous company boards.

He is also a member of the Genius Network, the highest-level marketing mastermind in the world led by whizkid Joe Polish, and also a member of Young President’s Organization (YPO).

After competing on the professional tennis tour, Sharran received his Bachelor’s degree in Computer Science from Luther College and his MBA with Honors from Vanderbilt University.