Episode 58

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Published on:

6th Jul 2021

How Glennda Baker Makes an Additional 6-Figures Directly Through Social Media (Without Selling Anything)

How do you make money on social media without selling anything? Is it possible to drive a ton of traffic and sales by a simple Instagram or TikTok post? Social media is about social interaction and building relationships. It's never about pitching your latest offer. But the process of building a massive social media following requires a delicate balance among the factors that drive audience behavior and the algorithm. Is there a perfect formula? Well, someone seems to have discovered the ideal way to do it. 

In today's episode, Sharran interviews Glennda Baker, President & CEO of Glennda Baker & Associates, Inc. Glennda brings an innovative marketing style with superior networking skills to increase traffic to her site. She believes that “thinking outside the box” and exposing your offer to the maximum amount of potential buyers is key to getting the best deal possible. She's been using social media, specifically TikTok, to be visible to as many people as possible. If you want to get tips on generating sales via social media, tune in to this exciting conversation right now.

“It is so much more difficult to be fake than to be real.” 

- Glennda Baker

Timestamps:

00:00 - Glennda decides to use social media and do live videos

05:50 - Why start with live video and stories, and which platforms are right for you

10:45 - Sharran shares two lessons from Jason Capital to help drive organic growth

14:00 - How Glennda's presence on TikTok has brought her more inquiries 

15:11 - Finding the common thread in what shows up in your feeds

20:32 - Building a following in a month by Jason Capital

25:12 - How Glennda picks a topic and format for her videos

29:56 - Discover the power of DMs

39:20 - What persona do you project on social media

44:01 - How does Glennda' manage her time and content creation

48:07 - How do you become top of mind for people who are looking for answers

49:42 - The compound effect of posting every single day and being intentional about impacting people

 

Resources:

- Grab Sharran’s 4-Week MBA for Free

 

Connect with Glennda:

- Website

- Facebook

- Instagram

- TikTok

Connect with Sharran:

- Website

- LinkedIn

- Facebook

- Instagram

Transcript

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About the Podcast

Business School with Sharran Srivatsaa
Business School is hosted by Sharran Srivatsaa, President of Real (TSX: REAX) (NASDAQ: REAX), the fastest-growing, publicly-traded, real estate brokerage in the world. Sharran grew Teles Properties by 10x in 5 years to $3.4 Billion in sales and eventually sold the business to Douglas Elliman. Sharran is also an accomplished “deal guy” and private equity investor. He is the Chairman of private equity firm Highland Prime which focuses on investing in service-businesses and also the Chairman of ARC Multifamily Group which focuses on value-add multifamily investment projects.

Sharran is a former Goldman Sachs and Credit Suisse banker and a sought after keynote speaker and is the creator of the wildly-popular 5am Club call for Entrepreneurs.

On this podcast, Sharran shares his best secrets on how to grow your business strategically, how to build your brand elegantly, most importantly integrate the profits in your business with an overall joyful life.

For more free resources visit Sharran.com

About your host

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Sharran Srivatsaa

Sharran is a serial entrepreneur, sought after keynote speaker, and a respected thought-leadership resource for publications such as the Wall Street Journal, SUCCESS magazine, Huffington Post and Forbes.

While Sharran has had 5 exits in the last 19 years, and also a several humbling failed investments and business initiatives. He talks all about them on his top rated Spotify podcast, Business School.

Most recently, Sharran led Teles Properties’ unprecedented 10x growth over 5 years and a 4-year consecutive streak on the Inc. 500 fastest growing companies list resulting in its acquisition by national real estate powerhouse Douglas Elliman.

Prior to Teles, Sharran worked at both Goldman Sachs and Credit Suisse, where he collaborated with management teams of fast-growing businesses around the country on investment advisory and corporate strategy. Sharran also spent several years building recreational programs in the Caribbean, Middle East, and Hawaii for some of the finest international resorts such as the Four Seasons and Ritz-Carlton, also has deep experience working with technology companies such as Lightera (acquired by CIENA) and Obopay, a fast-growth mobile payments company.

Sharran is a Principal at Srilo Ventures, a multi-factor private investment fund that focuses investing in and advising technology companies and operating businesses in the consumer space. Having successfully completed many acquisitions, joint-ventures, management buyouts, mergers, and capital raises, Sharran serves as a director and advisor on numerous company boards.

He is also a member of the Genius Network, the highest-level marketing mastermind in the world led by whizkid Joe Polish, and also a member of Young President’s Organization (YPO).

After competing on the professional tennis tour, Sharran received his Bachelor’s degree in Computer Science from Luther College and his MBA with Honors from Vanderbilt University.