Why Big Brands Do Dumb Things

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Why do top companies like Sonos, Snapchat, and Apple keep making the same costly mistakes? It’s not a lack of talent or resources—it’s something much deeper.

In this episode, Sharran unpacks how some of the biggest brands have fallen victim to avoidable mistakes—and what you can do to ensure your business doesn’t follow the same path. From Sonos' disastrous app update to Snapchat's unpopular redesign and Apple Maps' failed launch, Sharran reveals a recurring pattern that costs companies billions in lost trust, revenue, and reputation. Learn the five critical lessons from these failures and how to apply them to your business for smarter decision-making and long-term success.

If you want to avoid billion-dollar mistakes in your business, tune in to learn from the failures of the biggest brands and apply these lessons to your business.

“If your product isn’t ready, please don’t ship it—your reputation depends on it.”

- Sharran Srivatsaa

Timestamps:

01:15 - Why even smart companies keep making the same mistakes

02:36 - Sonos’ app failure: The update that broke customer trust

03:20 - Snapchat’s disastrous redesign and mass user backlash

04:01 - Apple Maps: The launch that forced a public apology

04:50 - Netflix’s Qwikster debacle and the cost of poor communication

05:51 - Five major lessons to avoid these business pitfalls

07:22 - Here's a big takeaway from the episode

Resources:

- Join the Future Proof Community - https://futureproofsecrets.com/