Business School with Sharran Srivatsaa

Episode 96

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Published on:

29th Mar 2022

Time on Brand

Click Here to Get All Podcast Show Notes!

Everyone talks about having that secret sauce for effective email sequences, social media posts, and how to create videos that go viral! After doing the same thing over the years, Sharran realized that the same content could be consumed by people differently. He calls this idea “time on brand.” Implementing this idea will get you more money and raving fans simultaneously. So how exactly does it work? Tune in and discover the 3-steps to installing this process in your business.

“Date the algorithm, marry the audience.”

- Sharran Srivatsaa

Timestamps:

00:00 These three words can change your life forever

00:24 Three things Sharran will talk about in today's episode

01:25 Delivering the same content in different ways

03:08 What is the significance of 48 minutes?

04:30 Sequencing vs. Romance

05:42 Here's why you don't always have to send people a ton of good content

07:25 It's not just about the cadence; it's about the romance

08:49 Don't think about scheduling on different social media platforms; think about choreographing with multimedia

10:20 What is Jason Capital doing on TikTok, and how does it translate to time on brand?

12:15 How to market your content and choreograph the consumption

14:20 Look beyond the inspiration

14:52 What makes an impactful content?

18:47 Do you want to know what Sharran is investing in? Answer this survey - https://investwithsharran.com

19:22 Quick recap of today's topic

Resources:

-Sharran Srivatsaa Private Investor Network

-Grab Sharran’s 4-Week MBA for Free

Connect with Sharran:

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About the Podcast

Business School with Sharran Srivatsaa

Business School is hosted by Sharran Srivatsaa, President of Real (TSX: REAX) (NASDAQ: REAX), the fastest-growing, publicly-traded, real estate brokerage in the world. Sharran grew Teles Properties by 10x in 5 years to $3.4 Billion in sales and eventually sold the business to Douglas Elliman. Sharran is also an accomplished “deal guy” and private equity investor. He is the Chairman of private equity firm Highland Prime which focuses on investing in service-businesses and also the Chairman of ARC Multifamily Group which focuses on value-add multifamily investment projects.

Sharran is a former Goldman Sachs and Credit Suisse banker and a sought after keynote speaker and is the creator of the wildly-popular 5am Club call for Entrepreneurs.

On this podcast, Sharran shares his best secrets on how to grow your business strategically, how to build your brand elegantly, most importantly integrate the profits in your business with an overall joyful life.

For more free resources visit Sharran.com

About your host

Sharran Srivatsaa

Sharran is a serial entrepreneur, sought after keynote speaker, and a respected thought-leadership resource for publications such as the Wall Street Journal, SUCCESS magazine, Huffington Post and Forbes.

While Sharran has had 5 exits in the last 19 years, and also a several humbling failed investments and business initiatives. He talks all about them on his top rated Spotify podcast, Business School.

Most recently, Sharran led Teles Properties’ unprecedented 10x growth over 5 years and a 4-year consecutive streak on the Inc. 500 fastest growing companies list resulting in its acquisition by national real estate powerhouse Douglas Elliman.

Prior to Teles, Sharran worked at both Goldman Sachs and Credit Suisse, where he collaborated with management teams of fast-growing businesses around the country on investment advisory and corporate strategy. Sharran also spent several years building recreational programs in the Caribbean, Middle East, and Hawaii for some of the finest international resorts such as the Four Seasons and Ritz-Carlton, also has deep experience working with technology companies such as Lightera (acquired by CIENA) and Obopay, a fast-growth mobile payments company.

Sharran is a Principal at Srilo Ventures, a multi-factor private investment fund that focuses investing in and advising technology companies and operating businesses in the consumer space. Having successfully completed many acquisitions, joint-ventures, management buyouts, mergers, and capital raises, Sharran serves as a director and advisor on numerous company boards.

He is also a member of the Genius Network, the highest-level marketing mastermind in the world led by whizkid Joe Polish, and also a member of Young President’s Organization (YPO).

After competing on the professional tennis tour, Sharran received his Bachelor’s degree in Computer Science from Luther College and his MBA with Honors from Vanderbilt University.