Business School with Sharran Srivatsaa

Episode 96

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Published on:

29th Mar 2022

Time on Brand

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Everyone talks about having that secret sauce for effective email sequences, social media posts, and how to create videos that go viral! After doing the same thing over the years, Sharran realized that the same content could be consumed by people differently. He calls this idea “time on brand.” Implementing this idea will get you more money and raving fans simultaneously. So how exactly does it work? Tune in and discover the 3-steps to installing this process in your business.

“Date the algorithm, marry the audience.”

- Sharran Srivatsaa

Timestamps:

00:00 These three words can change your life forever

00:24 Three things Sharran will talk about in today's episode

01:25 Delivering the same content in different ways

03:08 What is the significance of 48 minutes?

04:30 Sequencing vs. Romance

05:42 Here's why you don't always have to send people a ton of good content

07:25 It's not just about the cadence; it's about the romance

08:49 Don't think about scheduling on different social media platforms; think about choreographing with multimedia

10:20 What is Jason Capital doing on TikTok, and how does it translate to time on brand?

12:15 How to market your content and choreograph the consumption

14:20 Look beyond the inspiration

14:52 What makes an impactful content?

18:47 Do you want to know what Sharran is investing in? Answer this survey - https://investwithsharran.com

19:22 Quick recap of today's topic

Resources:

-Sharran Srivatsaa Private Investor Network

-Grab Sharran’s 4-Week MBA for Free

Connect with Sharran:

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About the Podcast

Business School with Sharran Srivatsaa

Business School with Sharran Srivatsaa is the no-fluff, tactical podcast for founders, operators, and underdogs who want to grow with clarity, intention, and results. Hosted by entrepreneur, investor, and operator Sharran Srivatsaa—President and Managing Partner at Acquisition.com—this show cuts through the noise to deliver real-world strategies from someone who's built and exited five companies across multiple industries.

Sharran has helped scale two billion-dollar businesses, served as President of Real (NASDAQ: REAX), and led the 10x growth and sale of Teles Properties to Douglas Elliman (NYSE: DOUG). He brings lessons from Wall Street to Main Street, sharing what actually works—because he’s lived through what doesn’t.

Every episode offers simple, actionable playbooks for those who want to build extraordinary companies without the chaos. Whether you're a scrappy operator, a first-time founder, or a seasoned executive, Business School with Sharran Srivatsaa is your blueprint for building with purpose and winning on your terms.

For more free resources, visit Sharran.com

About your host

Sharran Srivatsaa

Sharran is a serial entrepreneur, sought after keynote speaker, and a respected thought-leadership resource for publications such as the Wall Street Journal, SUCCESS magazine, Huffington Post and Forbes.

While Sharran has had 5 exits in the last 19 years, and also a several humbling failed investments and business initiatives. He talks all about them on his top rated Spotify podcast, Business School.

Most recently, Sharran led Teles Properties’ unprecedented 10x growth over 5 years and a 4-year consecutive streak on the Inc. 500 fastest growing companies list resulting in its acquisition by national real estate powerhouse Douglas Elliman.

Prior to Teles, Sharran worked at both Goldman Sachs and Credit Suisse, where he collaborated with management teams of fast-growing businesses around the country on investment advisory and corporate strategy. Sharran also spent several years building recreational programs in the Caribbean, Middle East, and Hawaii for some of the finest international resorts such as the Four Seasons and Ritz-Carlton, also has deep experience working with technology companies such as Lightera (acquired by CIENA) and Obopay, a fast-growth mobile payments company.

Sharran is a Principal at Srilo Ventures, a multi-factor private investment fund that focuses investing in and advising technology companies and operating businesses in the consumer space. Having successfully completed many acquisitions, joint-ventures, management buyouts, mergers, and capital raises, Sharran serves as a director and advisor on numerous company boards.

He is also a member of the Genius Network, the highest-level marketing mastermind in the world led by whizkid Joe Polish, and also a member of Young President’s Organization (YPO).

After competing on the professional tennis tour, Sharran received his Bachelor’s degree in Computer Science from Luther College and his MBA with Honors from Vanderbilt University.