Business School with Sharran Srivatsaa

Episode 72

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Published on:

12th Oct 2021

The Single Asset That Can Double Your Business Overnight

Every marketer or business owner needs an audience, a community that can support the growth of their business. But it's not that easy to do, especially when you're just starting to build a name or a brand. You might end up spending a lot of money on ads and see only minimal results. But there's a better way to get your share of distribution channels that do not involve too much paperwork. In today’s episode, Sharran covers three ways to get distribution by buying media assets. Whether you’re just starting out or you’re ready to take your business to the next level, this episode will definitely help you.

Take advantage of the additional resources below:

Join Sharran's VIP List: https://sharran.com/vip

The 4-Week MBA Day 15 (Ninja Negotiations): https://sharran.com/4weekmba/

How to Buy a Business With Zero Money Down: sharran.com/episode66

“Distribution is an insane asset that people never think about."

- Sharran Srivatsaa

Timestamps:

00:00 How advertising evolves in a rapidly changing world

01:15 Is there a way to buy distribution and actually own it

04:17 Three simple ways to buy media assets

04:40 This is your chance to join Sharran's VIP email community

05:23 A friendly request and the power of personal endorsements

08:10 How to buy an email list (opt-ins, list swap, etc.)

10:59 Why buy Facebook Groups

13:36 What buying a personal brand can do for you

14:45 Using the Build or Buy analysis to make a decision

16:04 A lesson from Arsenio Hall on the power of distribution

17:41 Learn Sharran's Ninja Negotiations for buying assets

19:31 Before building something new, why not just buy one

21:52 There are three things you need to run a great business according to Dan Kennedy

Resources:

- Grab Sharran’s 4-Week MBA for Free

- Join Sharran's VIP List

- How to Buy a Business With Zero Money Down

Connect with Sharran:

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About the Podcast

Business School with Sharran Srivatsaa

Business School with Sharran Srivatsaa is the no-fluff, tactical podcast for founders, operators, and underdogs who want to grow with clarity, intention, and results. Hosted by entrepreneur, investor, and operator Sharran Srivatsaa—President and Managing Partner at Acquisition.com—this show cuts through the noise to deliver real-world strategies from someone who's built and exited five companies across multiple industries.

Sharran has helped scale two billion-dollar businesses, served as President of Real (NASDAQ: REAX), and led the 10x growth and sale of Teles Properties to Douglas Elliman (NYSE: DOUG). He brings lessons from Wall Street to Main Street, sharing what actually works—because he’s lived through what doesn’t.

Every episode offers simple, actionable playbooks for those who want to build extraordinary companies without the chaos. Whether you're a scrappy operator, a first-time founder, or a seasoned executive, Business School with Sharran Srivatsaa is your blueprint for building with purpose and winning on your terms.

For more free resources, visit Sharran.com

About your host

Sharran Srivatsaa

Sharran is a serial entrepreneur, sought after keynote speaker, and a respected thought-leadership resource for publications such as the Wall Street Journal, SUCCESS magazine, Huffington Post and Forbes.

While Sharran has had 5 exits in the last 19 years, and also a several humbling failed investments and business initiatives. He talks all about them on his top rated Spotify podcast, Business School.

Most recently, Sharran led Teles Properties’ unprecedented 10x growth over 5 years and a 4-year consecutive streak on the Inc. 500 fastest growing companies list resulting in its acquisition by national real estate powerhouse Douglas Elliman.

Prior to Teles, Sharran worked at both Goldman Sachs and Credit Suisse, where he collaborated with management teams of fast-growing businesses around the country on investment advisory and corporate strategy. Sharran also spent several years building recreational programs in the Caribbean, Middle East, and Hawaii for some of the finest international resorts such as the Four Seasons and Ritz-Carlton, also has deep experience working with technology companies such as Lightera (acquired by CIENA) and Obopay, a fast-growth mobile payments company.

Sharran is a Principal at Srilo Ventures, a multi-factor private investment fund that focuses investing in and advising technology companies and operating businesses in the consumer space. Having successfully completed many acquisitions, joint-ventures, management buyouts, mergers, and capital raises, Sharran serves as a director and advisor on numerous company boards.

He is also a member of the Genius Network, the highest-level marketing mastermind in the world led by whizkid Joe Polish, and also a member of Young President’s Organization (YPO).

After competing on the professional tennis tour, Sharran received his Bachelor’s degree in Computer Science from Luther College and his MBA with Honors from Vanderbilt University.