Episode 65

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Published on:

24th Aug 2021

The 5 Core Human Objections

Objection handling is perhaps the most critical skill every person should master, even those not engaged in sales. Objections are a natural part of a conversation. Every time we communicate with others, there’s a subtle need to get them to agree with our ideas. In the game of sales, the ability to handle the word “NO” and all its variations will determine your level of success. To help you address your prospect’s concerns and help move the deal forward, Sharran lays out the 5 core human objections and provides you with a framework to overcome each objection and get the other person to say yes. 

If you want to effortlessly BYPASS OBJECTIONS and DOUBLE YOUR CLOSE RATE without hard selling or high-pressure tactics, get Sharran's Objection Handling Framework for 90% off: https://www.sharranvip.com/5-step-objection-framework

“If you can answer these 5 objections, most of the time, almost anything will work.” 

- Sharran Srivatsaa 

Timestamps:

00:05 This question prompted Sharran to create today's episode 

00:50 What are the 5 core human objections we often encounter

01:22 What happens if you can answer each objection

04:47 Mistakes when addressing the IT WON’T WORK FOR ME objection 

08:09 The 3 Whys to address the I DON'T BELIEVE YOU objection

11:40 How do you convince people that they need something right now (addressing the I DON'T NEED IT objection)

18:11 Addressing the NO TIME and NO MONEY objections is easier than you think

20:31 How to create good content using the 5 core objections

21:36 Why do you need to get people to say YES to the different levels of objections 

 

Resources:

- Get Sharran's Objection Handling Framework for 90% off

- Get the Productivity Playbook

- Grab Sharran’s 4-Week MBA for Free

Connect with Sharran:

- Website

- LinkedIn

- Facebook

- Instagram

Listen for free

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About the Podcast

Business School with Sharran Srivatsaa
Business School with Sharran Srivatsaa is the no-fluff, tactical podcast for founders, operators, and underdogs who want to grow with clarity, intention, and results. Hosted by entrepreneur, investor, and operator Sharran Srivatsaa—President and Managing Partner at Acquisition.com—this show cuts through the noise to deliver real-world strategies from someone who's built and exited five companies across multiple industries.

Sharran has helped scale two billion-dollar businesses, served as President of Real (NASDAQ: REAX), and led the 10x growth and sale of Teles Properties to Douglas Elliman (NYSE: DOUG). He brings lessons from Wall Street to Main Street, sharing what actually works—because he’s lived through what doesn’t.

Every episode offers simple, actionable playbooks for those who want to build extraordinary companies without the chaos. Whether you're a scrappy operator, a first-time founder, or a seasoned executive, Business School with Sharran Srivatsaa is your blueprint for building with purpose and winning on your terms.

For more free resources, visit Sharran.com

About your host

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Sharran Srivatsaa

Sharran is a serial entrepreneur, sought after keynote speaker, and a respected thought-leadership resource for publications such as the Wall Street Journal, SUCCESS magazine, Huffington Post and Forbes.

While Sharran has had 5 exits in the last 19 years, and also a several humbling failed investments and business initiatives. He talks all about them on his top rated Spotify podcast, Business School.

Most recently, Sharran led Teles Properties’ unprecedented 10x growth over 5 years and a 4-year consecutive streak on the Inc. 500 fastest growing companies list resulting in its acquisition by national real estate powerhouse Douglas Elliman.

Prior to Teles, Sharran worked at both Goldman Sachs and Credit Suisse, where he collaborated with management teams of fast-growing businesses around the country on investment advisory and corporate strategy. Sharran also spent several years building recreational programs in the Caribbean, Middle East, and Hawaii for some of the finest international resorts such as the Four Seasons and Ritz-Carlton, also has deep experience working with technology companies such as Lightera (acquired by CIENA) and Obopay, a fast-growth mobile payments company.

Sharran is a Principal at Srilo Ventures, a multi-factor private investment fund that focuses investing in and advising technology companies and operating businesses in the consumer space. Having successfully completed many acquisitions, joint-ventures, management buyouts, mergers, and capital raises, Sharran serves as a director and advisor on numerous company boards.

He is also a member of the Genius Network, the highest-level marketing mastermind in the world led by whizkid Joe Polish, and also a member of Young President’s Organization (YPO).

After competing on the professional tennis tour, Sharran received his Bachelor’s degree in Computer Science from Luther College and his MBA with Honors from Vanderbilt University.