Business School with Sharran Srivatsaa

Episode 120

full

Published on:

13th Sep 2022

Selling with Trainings

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People don't like being sold to. They prefer to get training. So how do you sell or get inbound leads with training? Where do you get ideas for your training topics? In this episode, Sharran walks you through the process of developing the perfect solutions to known problems and why you should create them through training.

There are three things required to sell with training, but you don't have to worry about it because you will get the step-by-step process right here. So let's dive in!

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“Training solves a particular problem or gives people a particular piece of insight to get their next result, and when they get there, they become a much better client for you.”

- Sharran Srivatsaa

Timestamps:

00:00 How to create perfect solutions to known problems

01:37 The difference between training and content

02:04 3 BIG ideas inside this episode

02:33 Here's the story that inspired Sharran to create this episode

04:28 #1: Value Chain Mastery

07:02 An example of how Value Chain Mastery is applied

10:14 #2: Operationalize Kaizen

10:40 What does Kaizen have to do with training?

12:06 The difference between a $100 Million CEO and a $1B CEO

15:25 Why build internal training for your team

16:19 #3: The Perfect Solution to a Known Problem

17:22 Here's a quick tip for you

17:40 Where to find known problems in your industry

18:39 What happens when you start creating training?

19:35 Articulating the problem better than your prospect

21:19 Quick recap of today's episode

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About the Podcast

Business School with Sharran Srivatsaa

Business School with Sharran Srivatsaa is the no-fluff, tactical podcast for founders, operators, and underdogs who want to grow with clarity, intention, and results. Hosted by entrepreneur, investor, and operator Sharran Srivatsaa—President and Managing Partner at Acquisition.com—this show cuts through the noise to deliver real-world strategies from someone who's built and exited five companies across multiple industries.

Sharran has helped scale two billion-dollar businesses, served as President of Real (NASDAQ: REAX), and led the 10x growth and sale of Teles Properties to Douglas Elliman (NYSE: DOUG). He brings lessons from Wall Street to Main Street, sharing what actually works—because he’s lived through what doesn’t.

Every episode offers simple, actionable playbooks for those who want to build extraordinary companies without the chaos. Whether you're a scrappy operator, a first-time founder, or a seasoned executive, Business School with Sharran Srivatsaa is your blueprint for building with purpose and winning on your terms.

For more free resources, visit Sharran.com

About your host

Sharran Srivatsaa

Sharran is a serial entrepreneur, sought after keynote speaker, and a respected thought-leadership resource for publications such as the Wall Street Journal, SUCCESS magazine, Huffington Post and Forbes.

While Sharran has had 5 exits in the last 19 years, and also a several humbling failed investments and business initiatives. He talks all about them on his top rated Spotify podcast, Business School.

Most recently, Sharran led Teles Properties’ unprecedented 10x growth over 5 years and a 4-year consecutive streak on the Inc. 500 fastest growing companies list resulting in its acquisition by national real estate powerhouse Douglas Elliman.

Prior to Teles, Sharran worked at both Goldman Sachs and Credit Suisse, where he collaborated with management teams of fast-growing businesses around the country on investment advisory and corporate strategy. Sharran also spent several years building recreational programs in the Caribbean, Middle East, and Hawaii for some of the finest international resorts such as the Four Seasons and Ritz-Carlton, also has deep experience working with technology companies such as Lightera (acquired by CIENA) and Obopay, a fast-growth mobile payments company.

Sharran is a Principal at Srilo Ventures, a multi-factor private investment fund that focuses investing in and advising technology companies and operating businesses in the consumer space. Having successfully completed many acquisitions, joint-ventures, management buyouts, mergers, and capital raises, Sharran serves as a director and advisor on numerous company boards.

He is also a member of the Genius Network, the highest-level marketing mastermind in the world led by whizkid Joe Polish, and also a member of Young President’s Organization (YPO).

After competing on the professional tennis tour, Sharran received his Bachelor’s degree in Computer Science from Luther College and his MBA with Honors from Vanderbilt University.