Business School with Sharran Srivatsaa

Episode 120

full

Published on:

13th Sep 2022

Selling with Trainings

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People don't like being sold to. They prefer to get training. So how do you sell or get inbound leads with training? Where do you get ideas for your training topics? In this episode, Sharran walks you through the process of developing the perfect solutions to known problems and why you should create them through training.

There are three things required to sell with training, but you don't have to worry about it because you will get the step-by-step process right here. So let's dive in!

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“Training solves a particular problem or gives people a particular piece of insight to get their next result, and when they get there, they become a much better client for you.”

- Sharran Srivatsaa

Timestamps:

00:00 How to create perfect solutions to known problems

01:37 The difference between training and content

02:04 3 BIG ideas inside this episode

02:33 Here's the story that inspired Sharran to create this episode

04:28 #1: Value Chain Mastery

07:02 An example of how Value Chain Mastery is applied

10:14 #2: Operationalize Kaizen

10:40 What does Kaizen have to do with training?

12:06 The difference between a $100 Million CEO and a $1B CEO

15:25 Why build internal training for your team

16:19 #3: The Perfect Solution to a Known Problem

17:22 Here's a quick tip for you

17:40 Where to find known problems in your industry

18:39 What happens when you start creating training?

19:35 Articulating the problem better than your prospect

21:19 Quick recap of today's episode

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About the Podcast

Business School with Sharran Srivatsaa

Business School is hosted by Sharran Srivatsaa, President of Real (TSX: REAX) (NASDAQ: REAX), the fastest-growing, publicly-traded, real estate brokerage in the world. Sharran grew Teles Properties by 10x in 5 years to $3.4 Billion in sales and eventually sold the business to Douglas Elliman. Sharran is also an accomplished “deal guy” and private equity investor. He is the Chairman of private equity firm Highland Prime which focuses on investing in service-businesses and also the Chairman of ARC Multifamily Group which focuses on value-add multifamily investment projects.

Sharran is a former Goldman Sachs and Credit Suisse banker and a sought after keynote speaker and is the creator of the wildly-popular 5am Club call for Entrepreneurs.

On this podcast, Sharran shares his best secrets on how to grow your business strategically, how to build your brand elegantly, most importantly integrate the profits in your business with an overall joyful life.

For more free resources visit Sharran.com

About your host

Sharran Srivatsaa

Sharran is a serial entrepreneur, sought after keynote speaker, and a respected thought-leadership resource for publications such as the Wall Street Journal, SUCCESS magazine, Huffington Post and Forbes.

While Sharran has had 5 exits in the last 19 years, and also a several humbling failed investments and business initiatives. He talks all about them on his top rated Spotify podcast, Business School.

Most recently, Sharran led Teles Properties’ unprecedented 10x growth over 5 years and a 4-year consecutive streak on the Inc. 500 fastest growing companies list resulting in its acquisition by national real estate powerhouse Douglas Elliman.

Prior to Teles, Sharran worked at both Goldman Sachs and Credit Suisse, where he collaborated with management teams of fast-growing businesses around the country on investment advisory and corporate strategy. Sharran also spent several years building recreational programs in the Caribbean, Middle East, and Hawaii for some of the finest international resorts such as the Four Seasons and Ritz-Carlton, also has deep experience working with technology companies such as Lightera (acquired by CIENA) and Obopay, a fast-growth mobile payments company.

Sharran is a Principal at Srilo Ventures, a multi-factor private investment fund that focuses investing in and advising technology companies and operating businesses in the consumer space. Having successfully completed many acquisitions, joint-ventures, management buyouts, mergers, and capital raises, Sharran serves as a director and advisor on numerous company boards.

He is also a member of the Genius Network, the highest-level marketing mastermind in the world led by whizkid Joe Polish, and also a member of Young President’s Organization (YPO).

After competing on the professional tennis tour, Sharran received his Bachelor’s degree in Computer Science from Luther College and his MBA with Honors from Vanderbilt University.