Episode 213

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Published on:

25th Jun 2024

Product Naming Formula

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Have you ever wondered why product naming is crucial for every business? Imagine you've invested weeks, months, or even years perfecting your product or service. How do you ensure it stands out and captures the market's attention? The answer lies in crafting a compelling product name.


In this episode, Sharran unveils his proven product naming formula, showing you how to create names that resonate and stick. Whether launching a groundbreaking product or a new service, the right name is critical to success. A confusing name can turn away potential customers, but a great name can elevate your product.


Tune in to discover the secret behind Sharran's product naming formula and use it to name the things you create. 


“Whenever we have a thing, and we name it, it becomes a system. It becomes legitimate, it becomes a container for thought, it becomes a container for complexity, it becomes something you're proud of.”


- Sharran Srivatsaa


Timestamps:

02:01 - What is the Deal of the Week System?

02:54 - The two components of naming something

03:01 - How do you use function as a part of product naming?

03:49 - What fancy word do you use to complete the product naming formula?

05:00 - Here are some examples of how to apply this formula

10:16 - Lessons from using the product naming formula

11:50 - How to use ChatGPT for product naming

12:56 - Recap of the product naming formula


Resources:

- Wealth Without Wall Street Podcast - https://www.youtube.com/c/WealthWithoutWallStreet

- Deal of the Week System - https://sharran.com/episode175/

- The 5am Club - https://sharran.com/5amclub/

- Join the 10K Wisdom Private Partner Podcast, now available to you for free - https://www.highlandprime.com/optin-10k-wisdom

- Join Sharran's VIP Community - https://sharran.com/vip/

- The Real Brokerage - https://www.joinreal.com/

- Top Agent Power Pack - https://sharran.activehosted.com/f/121

- The Job of a CEO - https://www.highlandprime.com/download-job-of-ceo

- ARC Multifamily Real Estate Investing - https://arcmf.com/

- Sharran's Partnership Program - https://www.highlandprime.com/

- Grab Sharran’s 4-Week MBA for Free - https://sharran.com/4weekmba/


Connect with Sharran:

- Facebook - https://www.facebook.com/likesharran

- Instagram - https://www.instagram.com/sharransrivatsaa/

- Twitter - https://twitter.com/sharran

- LinkedIn - http://www.linkedin.com/in/sharran

- YouTube - https://www.youtube.com/channel/UCzpl_gT1bVB1iNZl9yQbWuA?sub_confirmation=1

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About the Podcast

Business School with Sharran Srivatsaa
Business School is hosted by Sharran Srivatsaa, President of Real (TSX: REAX) (NASDAQ: REAX), the fastest-growing, publicly-traded, real estate brokerage in the world. Sharran grew Teles Properties by 10x in 5 years to $3.4 Billion in sales and eventually sold the business to Douglas Elliman. Sharran is also an accomplished “deal guy” and private equity investor. He is the Chairman of private equity firm Highland Prime which focuses on investing in service-businesses and also the Chairman of ARC Multifamily Group which focuses on value-add multifamily investment projects.

Sharran is a former Goldman Sachs and Credit Suisse banker and a sought after keynote speaker and is the creator of the wildly-popular 5am Club call for Entrepreneurs.

On this podcast, Sharran shares his best secrets on how to grow your business strategically, how to build your brand elegantly, most importantly integrate the profits in your business with an overall joyful life.

For more free resources visit Sharran.com

About your host

Profile picture for Sharran Srivatsaa

Sharran Srivatsaa

Sharran is a serial entrepreneur, sought after keynote speaker, and a respected thought-leadership resource for publications such as the Wall Street Journal, SUCCESS magazine, Huffington Post and Forbes.

While Sharran has had 5 exits in the last 19 years, and also a several humbling failed investments and business initiatives. He talks all about them on his top rated Spotify podcast, Business School.

Most recently, Sharran led Teles Properties’ unprecedented 10x growth over 5 years and a 4-year consecutive streak on the Inc. 500 fastest growing companies list resulting in its acquisition by national real estate powerhouse Douglas Elliman.

Prior to Teles, Sharran worked at both Goldman Sachs and Credit Suisse, where he collaborated with management teams of fast-growing businesses around the country on investment advisory and corporate strategy. Sharran also spent several years building recreational programs in the Caribbean, Middle East, and Hawaii for some of the finest international resorts such as the Four Seasons and Ritz-Carlton, also has deep experience working with technology companies such as Lightera (acquired by CIENA) and Obopay, a fast-growth mobile payments company.

Sharran is a Principal at Srilo Ventures, a multi-factor private investment fund that focuses investing in and advising technology companies and operating businesses in the consumer space. Having successfully completed many acquisitions, joint-ventures, management buyouts, mergers, and capital raises, Sharran serves as a director and advisor on numerous company boards.

He is also a member of the Genius Network, the highest-level marketing mastermind in the world led by whizkid Joe Polish, and also a member of Young President’s Organization (YPO).

After competing on the professional tennis tour, Sharran received his Bachelor’s degree in Computer Science from Luther College and his MBA with Honors from Vanderbilt University.