Business School with Sharran Srivatsaa

Episode 156

full

Published on:

23rd May 2023

My New Content Framework

Click Here to Get All Podcast Show Notes!

Digital media has revolutionized content marketing. Over the past years, how we interact with brands has changed significantly. Since we're all connected through the digital space, content creation has become integral to our day-to-day lives. But how do you create content? How do you know what's working and what's not?

In this episode, Sharran takes you through his content creation engine and how his team creates 50 to 75 pieces of content weekly. Sharran developed a 4-part content creation process and framework that works in the new world to make content creation more enjoyable. So, let’s dive into the world of content creation!

“Entertainment is the fastest way to get people to stop. Entertainment is the fastest way to get people to spend time on brand. Entertainment is the fastest way to sneak them into your world.”

- Sharran Srivatsaa

Timestamps:

04:06 How the idea for this episode came about

06:28 Discover a new content creation framework

06:54 How do you create tactical content?

11:16 Why do you need to build a community?

18:31 How do you create insightful content?

19:43 What is the new call to action?

21:38 What is the sole purpose of entertainment?

23:14 How do you create some entertainment?

26:32 Here's a quick recap of the TICE framework

Resources:

- Wealth Without Wall Street Community

- The Real Brokerage

- Join the 10K Wisdom Private Partner Podcast, now available to you for free

- Top Agent Power Pack

- ARC Multifamily Real Estate Investing

- Sharran's Partnership Program

- Grab Sharran’s 4-Week MBA for Free

Connect with Sharran:

Next Episode All Episodes Previous Episode

Listen for free

RSS Feed

Show artwork for Business School with Sharran Srivatsaa

About the Podcast

Business School with Sharran Srivatsaa

Business School is hosted by Sharran Srivatsaa, President of Real (TSX: REAX) (NASDAQ: REAX), the fastest-growing, publicly-traded, real estate brokerage in the world. Sharran grew Teles Properties by 10x in 5 years to $3.4 Billion in sales and eventually sold the business to Douglas Elliman. Sharran is also an accomplished “deal guy” and private equity investor. He is the Chairman of private equity firm Highland Prime which focuses on investing in service-businesses and also the Chairman of ARC Multifamily Group which focuses on value-add multifamily investment projects.

Sharran is a former Goldman Sachs and Credit Suisse banker and a sought after keynote speaker and is the creator of the wildly-popular 5am Club call for Entrepreneurs.

On this podcast, Sharran shares his best secrets on how to grow your business strategically, how to build your brand elegantly, most importantly integrate the profits in your business with an overall joyful life.

For more free resources visit Sharran.com

About your host

Sharran Srivatsaa

Sharran is a serial entrepreneur, sought after keynote speaker, and a respected thought-leadership resource for publications such as the Wall Street Journal, SUCCESS magazine, Huffington Post and Forbes.

While Sharran has had 5 exits in the last 19 years, and also a several humbling failed investments and business initiatives. He talks all about them on his top rated Spotify podcast, Business School.

Most recently, Sharran led Teles Properties’ unprecedented 10x growth over 5 years and a 4-year consecutive streak on the Inc. 500 fastest growing companies list resulting in its acquisition by national real estate powerhouse Douglas Elliman.

Prior to Teles, Sharran worked at both Goldman Sachs and Credit Suisse, where he collaborated with management teams of fast-growing businesses around the country on investment advisory and corporate strategy. Sharran also spent several years building recreational programs in the Caribbean, Middle East, and Hawaii for some of the finest international resorts such as the Four Seasons and Ritz-Carlton, also has deep experience working with technology companies such as Lightera (acquired by CIENA) and Obopay, a fast-growth mobile payments company.

Sharran is a Principal at Srilo Ventures, a multi-factor private investment fund that focuses investing in and advising technology companies and operating businesses in the consumer space. Having successfully completed many acquisitions, joint-ventures, management buyouts, mergers, and capital raises, Sharran serves as a director and advisor on numerous company boards.

He is also a member of the Genius Network, the highest-level marketing mastermind in the world led by whizkid Joe Polish, and also a member of Young President’s Organization (YPO).

After competing on the professional tennis tour, Sharran received his Bachelor’s degree in Computer Science from Luther College and his MBA with Honors from Vanderbilt University.