Episode 42

full
Published on:

16th Mar 2021

My Business Model for Content Creation

How do you stand out in a world full of entrepreneurs wrestling for customers’ attention? Having a well-built marketing strategy works. But how does your content creation fit into the different components of your overall marketing plan? If you’re having a hard time figuring out how to craft content that will help your target audience and inspire them to take action, this episode is just what you need. Stay tuned as Sharran breaks down his personal business model for content creation. When you can set your mind around building a business model, everything else falls into place.

“Consumption is everything. Transformation without consumption is just transaction.”

 - Sharran Srivatsaa

 

Timestamps:

0:00    Two words often used in the Srivatsaa household

2:50    Get to know Sharran’s ACT Model

3:45    The Homebase Outpost Model

4:15    What is a snackable content

5:45    The Attraction Phase = Call-to-Engagement

9:20    The Consumption Phase = Building Your Tribe

15:25  The Transformation Phase = Results in Advance

18:06  Delivering your core messages 

25:00  The One Big Mistake people make

29:06  The essence of the ACT Model


Resources:

- Grab Sharran’s 4-Week MBA for Free


Connect with Sharran:

- Website

- LinkedIn

- Facebook

- Instagram

Listen for free

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About the Podcast

Business School with Sharran Srivatsaa
Business School with Sharran Srivatsaa is the no-fluff, tactical podcast for founders, operators, and underdogs who want to grow with clarity, intention, and results. Hosted by entrepreneur, investor, and operator Sharran Srivatsaa—President and Managing Partner at Acquisition.com—this show cuts through the noise to deliver real-world strategies from someone who's built and exited five companies across multiple industries.

Sharran has helped scale two billion-dollar businesses, served as President of Real (NASDAQ: REAX), and led the 10x growth and sale of Teles Properties to Douglas Elliman (NYSE: DOUG). He brings lessons from Wall Street to Main Street, sharing what actually works—because he’s lived through what doesn’t.

Every episode offers simple, actionable playbooks for those who want to build extraordinary companies without the chaos. Whether you're a scrappy operator, a first-time founder, or a seasoned executive, Business School with Sharran Srivatsaa is your blueprint for building with purpose and winning on your terms.

For more free resources, visit Sharran.com

About your host

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Sharran Srivatsaa

Sharran is a serial entrepreneur, sought after keynote speaker, and a respected thought-leadership resource for publications such as the Wall Street Journal, SUCCESS magazine, Huffington Post and Forbes.

While Sharran has had 5 exits in the last 19 years, and also a several humbling failed investments and business initiatives. He talks all about them on his top rated Spotify podcast, Business School.

Most recently, Sharran led Teles Properties’ unprecedented 10x growth over 5 years and a 4-year consecutive streak on the Inc. 500 fastest growing companies list resulting in its acquisition by national real estate powerhouse Douglas Elliman.

Prior to Teles, Sharran worked at both Goldman Sachs and Credit Suisse, where he collaborated with management teams of fast-growing businesses around the country on investment advisory and corporate strategy. Sharran also spent several years building recreational programs in the Caribbean, Middle East, and Hawaii for some of the finest international resorts such as the Four Seasons and Ritz-Carlton, also has deep experience working with technology companies such as Lightera (acquired by CIENA) and Obopay, a fast-growth mobile payments company.

Sharran is a Principal at Srilo Ventures, a multi-factor private investment fund that focuses investing in and advising technology companies and operating businesses in the consumer space. Having successfully completed many acquisitions, joint-ventures, management buyouts, mergers, and capital raises, Sharran serves as a director and advisor on numerous company boards.

He is also a member of the Genius Network, the highest-level marketing mastermind in the world led by whizkid Joe Polish, and also a member of Young President’s Organization (YPO).

After competing on the professional tennis tour, Sharran received his Bachelor’s degree in Computer Science from Luther College and his MBA with Honors from Vanderbilt University.