Episode 107

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Published on:

14th Jun 2022

Learn Marketing From My 10yr Old Son

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What is marketing? Why do brands advertise? No matter how good you are at what you do, it doesn’t automatically mean that people know you. So it is your responsibility to make your brand known. That’s where marketing comes in. And one of the coolest ways to market your brand is by product placement. The more familiar you are, the more people will trust you and buy from you. In today’s episode, you will hear a  conversation between Sharran and his 10-year-old son about this essential aspect of marketing. 

“It doesn't really matter how good you are if no one knows about you.”

- Sharran Srivatsaa

Timestamps:

00:00 A walking conversation between father and son 

02:39 What is marketing, according to a 10-year-old boy? 

02:55 Let’s talk about Product Placement 

03:33 Why Iron Man drives an Audi R8 Spyder

05:01 The reason Agents of S.H.I.E.L.D. only drive Lexus cars

05:29 What does the Reticular Activating System (RAS) have to do with marketing?

06:51 The simple reason brands advertise

08:21 Why product placements work

Resources:

  - Grab Sharran’s 4-Week MBA for Free

 Connect with Sharran:

  - Facebook

  - Instagram

  - Twitter

  - LinkedIn

  - YouTube

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About the Podcast

Business School with Sharran Srivatsaa
Business School is hosted by Sharran Srivatsaa, President of Real (TSX: REAX) (NASDAQ: REAX), the fastest-growing, publicly-traded, real estate brokerage in the world. Sharran grew Teles Properties by 10x in 5 years to $3.4 Billion in sales and eventually sold the business to Douglas Elliman. Sharran is also an accomplished “deal guy” and private equity investor. He is the Chairman of private equity firm Highland Prime which focuses on investing in service-businesses and also the Chairman of ARC Multifamily Group which focuses on value-add multifamily investment projects.

Sharran is a former Goldman Sachs and Credit Suisse banker and a sought after keynote speaker and is the creator of the wildly-popular 5am Club call for Entrepreneurs.

On this podcast, Sharran shares his best secrets on how to grow your business strategically, how to build your brand elegantly, most importantly integrate the profits in your business with an overall joyful life.

For more free resources visit Sharran.com

About your host

Profile picture for Sharran Srivatsaa

Sharran Srivatsaa

Sharran is a serial entrepreneur, sought after keynote speaker, and a respected thought-leadership resource for publications such as the Wall Street Journal, SUCCESS magazine, Huffington Post and Forbes.

While Sharran has had 5 exits in the last 19 years, and also a several humbling failed investments and business initiatives. He talks all about them on his top rated Spotify podcast, Business School.

Most recently, Sharran led Teles Properties’ unprecedented 10x growth over 5 years and a 4-year consecutive streak on the Inc. 500 fastest growing companies list resulting in its acquisition by national real estate powerhouse Douglas Elliman.

Prior to Teles, Sharran worked at both Goldman Sachs and Credit Suisse, where he collaborated with management teams of fast-growing businesses around the country on investment advisory and corporate strategy. Sharran also spent several years building recreational programs in the Caribbean, Middle East, and Hawaii for some of the finest international resorts such as the Four Seasons and Ritz-Carlton, also has deep experience working with technology companies such as Lightera (acquired by CIENA) and Obopay, a fast-growth mobile payments company.

Sharran is a Principal at Srilo Ventures, a multi-factor private investment fund that focuses investing in and advising technology companies and operating businesses in the consumer space. Having successfully completed many acquisitions, joint-ventures, management buyouts, mergers, and capital raises, Sharran serves as a director and advisor on numerous company boards.

He is also a member of the Genius Network, the highest-level marketing mastermind in the world led by whizkid Joe Polish, and also a member of Young President’s Organization (YPO).

After competing on the professional tennis tour, Sharran received his Bachelor’s degree in Computer Science from Luther College and his MBA with Honors from Vanderbilt University.