Episode 240

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Published on:

31st Dec 2024

Is Selling Evil?

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Is selling evil, or is it the ultimate tool for empowerment? Sharran reveals how redefining sales can transform your business, build trust, and inspire action without sleaze or pressure.


In this episode, Sharran dives into the controversial question: Is selling evil? He dismantles negative stereotypes about sales and shares a powerful definition that aligns with ethics and empowerment. 


Learn how to engage customers intellectually, inspire emotional commitment, and avoid common pitfalls like "commission breath." With examples and actionable insights, this episode will change how you think about sales and help you create meaningful, trust-based connections with your audience.


Stop selling the wrong way. Tune in to discover how to sell with integrity and achieve better results.


“How you sell is just a function of how you serve, and the only way to get that right is to have the right definition of selling.”


- Sharran Srivatsaa


Timestamps:

01:08 - Redefining sales: A definition that changes everything

02:57 - Intellectually engaging customers in future results

04:46 - Overcoming mental blocks in the sales process

07:39 - Why trust is the cornerstone of ethical selling

10:09 - Emotional commitment: The key to inspiring action

10:35 - How ethical selling leads to lasting customer loyalty

15:51 - The real reason 60% of sales are lost

17:20 - Why ethical sales is a tool for transformation

17:54 - Why salespeople are the saviors of the universe

19:33 - Why some salespeople manipulate customers


Resources:

- Is Selling Evil? (animated video) by Joe Polish - https://www.youtube.com/watch?v=e2ZXAhV8lzg

- Grow Faster with Unicorn Assistants - hireyourunicorn.com

- The Real Brokerage - https://www.joinreal.com/

- Top Agent Power Pack - https://sharran.activehosted.com/f/121

- The 5am Club - https://sharran.com/5amclub/

- Join the 10K Wisdom Private Partner Podcast, now available to you for free - https://www.highlandprime.com/optin-10k-wisdom

- The Job of a CEO - https://www.highlandprime.com/download-job-of-ceo

- Join Sharran's VIP Community - https://sharran.com/vip/

- ARC Multifamily Real Estate Investing - https://arcmf.com/

- Sharran's Partnership Program - https://www.highlandprime.com/

- Grab Sharran’s 4-Week MBA for Free - https://sharran.com/4weekmba/


Connect with Sharran:

- Facebook - https://www.facebook.com/likesharran

- Instagram - https://www.instagram.com/sharransrivatsaa/

- Twitter - https://twitter.com/sharran

- LinkedIn - http://www.linkedin.com/in/sharran

- YouTube - https://www.youtube.com/channel/UCzpl_gT1bVB1iNZl9yQbWuA?sub_confirmation=1

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About the Podcast

Business School with Sharran Srivatsaa
Business School with Sharran Srivatsaa is the no-fluff, tactical podcast for founders, operators, and underdogs who want to grow with clarity, intention, and results. Hosted by entrepreneur, investor, and operator Sharran Srivatsaa—President and Managing Partner at Acquisition.com—this show cuts through the noise to deliver real-world strategies from someone who's built and exited five companies across multiple industries.

Sharran has helped scale two billion-dollar businesses, served as President of Real (NASDAQ: REAX), and led the 10x growth and sale of Teles Properties to Douglas Elliman (NYSE: DOUG). He brings lessons from Wall Street to Main Street, sharing what actually works—because he’s lived through what doesn’t.

Every episode offers simple, actionable playbooks for those who want to build extraordinary companies without the chaos. Whether you're a scrappy operator, a first-time founder, or a seasoned executive, Business School with Sharran Srivatsaa is your blueprint for building with purpose and winning on your terms.

For more free resources, visit Sharran.com

About your host

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Sharran Srivatsaa

Sharran is a serial entrepreneur, sought after keynote speaker, and a respected thought-leadership resource for publications such as the Wall Street Journal, SUCCESS magazine, Huffington Post and Forbes.

While Sharran has had 5 exits in the last 19 years, and also a several humbling failed investments and business initiatives. He talks all about them on his top rated Spotify podcast, Business School.

Most recently, Sharran led Teles Properties’ unprecedented 10x growth over 5 years and a 4-year consecutive streak on the Inc. 500 fastest growing companies list resulting in its acquisition by national real estate powerhouse Douglas Elliman.

Prior to Teles, Sharran worked at both Goldman Sachs and Credit Suisse, where he collaborated with management teams of fast-growing businesses around the country on investment advisory and corporate strategy. Sharran also spent several years building recreational programs in the Caribbean, Middle East, and Hawaii for some of the finest international resorts such as the Four Seasons and Ritz-Carlton, also has deep experience working with technology companies such as Lightera (acquired by CIENA) and Obopay, a fast-growth mobile payments company.

Sharran is a Principal at Srilo Ventures, a multi-factor private investment fund that focuses investing in and advising technology companies and operating businesses in the consumer space. Having successfully completed many acquisitions, joint-ventures, management buyouts, mergers, and capital raises, Sharran serves as a director and advisor on numerous company boards.

He is also a member of the Genius Network, the highest-level marketing mastermind in the world led by whizkid Joe Polish, and also a member of Young President’s Organization (YPO).

After competing on the professional tennis tour, Sharran received his Bachelor’s degree in Computer Science from Luther College and his MBA with Honors from Vanderbilt University.