Business School with Sharran Srivatsaa

Episode 110

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Published on:

5th Jul 2022

How to Get Noticed in a Noisy World

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Every single day we get 14 million commercial messages. That means our prospects, clients, and leads are getting more. Can you imagine? We live in a world full of noise and clutter. So how can you cut through the clutter and build relationships with people? How can we invite them to work with us in whatever way? In this episode, Sharran shares three big ideas about the way we communicate to get noticed in today’s noisy world.

“If you want to be taken seriously, show up consistently.”

- Sharran Srivatsaa

Timestamps:

00:00 We live in a world full of noise and clutter

02:33 How communication has evolved over the years

04:55 2 BIG learnings from running a 3-day email campaign between someone with millions of email subscribers vs. Sharran with 50k people in his email community

05:47 The #1 way to get through all the clutter

06:01 Big Idea #1: If you want to be taken seriously, show up consistently.

09:53 Big Idea #2: Social platforms are one too many; personal platforms are one to one.

13:46 Big Idea #3: If it's expected and it arrives consistently, it's not junk.

17:13 Here’s a big human learning

19:16 The one thing that bothers Sharran more than anything else

21:31 The best thing Sharran has ever done (and no one can beat him!)

22:39 Quick recap of today’s conversation

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About the Podcast

Business School with Sharran Srivatsaa

Business School with Sharran Srivatsaa is the no-fluff, tactical podcast for founders, operators, and underdogs who want to grow with clarity, intention, and results. Hosted by entrepreneur, investor, and operator Sharran Srivatsaa—President and Managing Partner at Acquisition.com—this show cuts through the noise to deliver real-world strategies from someone who's built and exited five companies across multiple industries.

Sharran has helped scale two billion-dollar businesses, served as President of Real (NASDAQ: REAX), and led the 10x growth and sale of Teles Properties to Douglas Elliman (NYSE: DOUG). He brings lessons from Wall Street to Main Street, sharing what actually works—because he’s lived through what doesn’t.

Every episode offers simple, actionable playbooks for those who want to build extraordinary companies without the chaos. Whether you're a scrappy operator, a first-time founder, or a seasoned executive, Business School with Sharran Srivatsaa is your blueprint for building with purpose and winning on your terms.

For more free resources, visit Sharran.com

About your host

Sharran Srivatsaa

Sharran is a serial entrepreneur, sought after keynote speaker, and a respected thought-leadership resource for publications such as the Wall Street Journal, SUCCESS magazine, Huffington Post and Forbes.

While Sharran has had 5 exits in the last 19 years, and also a several humbling failed investments and business initiatives. He talks all about them on his top rated Spotify podcast, Business School.

Most recently, Sharran led Teles Properties’ unprecedented 10x growth over 5 years and a 4-year consecutive streak on the Inc. 500 fastest growing companies list resulting in its acquisition by national real estate powerhouse Douglas Elliman.

Prior to Teles, Sharran worked at both Goldman Sachs and Credit Suisse, where he collaborated with management teams of fast-growing businesses around the country on investment advisory and corporate strategy. Sharran also spent several years building recreational programs in the Caribbean, Middle East, and Hawaii for some of the finest international resorts such as the Four Seasons and Ritz-Carlton, also has deep experience working with technology companies such as Lightera (acquired by CIENA) and Obopay, a fast-growth mobile payments company.

Sharran is a Principal at Srilo Ventures, a multi-factor private investment fund that focuses investing in and advising technology companies and operating businesses in the consumer space. Having successfully completed many acquisitions, joint-ventures, management buyouts, mergers, and capital raises, Sharran serves as a director and advisor on numerous company boards.

He is also a member of the Genius Network, the highest-level marketing mastermind in the world led by whizkid Joe Polish, and also a member of Young President’s Organization (YPO).

After competing on the professional tennis tour, Sharran received his Bachelor’s degree in Computer Science from Luther College and his MBA with Honors from Vanderbilt University.