Episode 102

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Published on:

10th May 2022

How To Create Content and Get Smarter

Click Here to Get All Podcast Show Notes!

Is content creation a joyful process for you, or do you find it cumbersome and painful? Often, content creators get overwhelmed in coming up with fresh content ideas. In this episode, Sharran shares how he can quickly come up with 40 to 50 pieces of content per week while enjoying the process. When done right, content makes you and your team smarter. How do you do it? The first thing you must do is separate content planning and content creation. Then, apply the three systems that Sharran has perfected: The Thinking System, The Clarity System, and The Confidence System. Get the exact process in today's episode and never worry about your content again.  

“Once you organize your thoughts, you get to sift, sort, and filter what’s important and what's not.”

- Sharran Srivatsaa

Timestamps:

00:00 Have you ever thought about how content can make you smarter?

02:03 The 3 topics covered in today’s episode

02:35 Why is it so hard to create content?

04:04 The Thinking System and why it’s a joy to interview authors

05:58 The proper way to facilitate creative brainstorming (mind maps and brain dumps)

07:12 Looking for patterns and organizing your thoughts

08:22 What sequencing of ideas can do for you (The Pecan Pie example)

10:55 Sharran’s worksheet and process for podcast content creation (and why you should have a worksheet for everything you create)

14:06 The Clarity System

14:40 A simple process for clarifying your ideas and writing your outline (medium and 3 bullet points)

16:06 Why most good ideas die

19:36 The Confidence System

20:16 Where does confidence come from?

22:17 How to break down complex ideas 

23:24 Join Sharran’s email community - https://sharran.com/vip/

24:10 A quick recap of today's topic

Resources:

- Join Sharran’s Private Email Community

- Grab Sharran’s 4-Week MBA for Free

Connect with Sharran:

- Facebook

- Instagram

- Twitter

- LinkedIn

- YouTube

Listen for free

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About the Podcast

Business School with Sharran Srivatsaa
Business School with Sharran Srivatsaa is the no-fluff, tactical podcast for founders, operators, and underdogs who want to grow with clarity, intention, and results. Hosted by entrepreneur, investor, and operator Sharran Srivatsaa—President and Managing Partner at Acquisition.com—this show cuts through the noise to deliver real-world strategies from someone who's built and exited five companies across multiple industries.

Sharran has helped scale two billion-dollar businesses, served as President of Real (NASDAQ: REAX), and led the 10x growth and sale of Teles Properties to Douglas Elliman (NYSE: DOUG). He brings lessons from Wall Street to Main Street, sharing what actually works—because he’s lived through what doesn’t.

Every episode offers simple, actionable playbooks for those who want to build extraordinary companies without the chaos. Whether you're a scrappy operator, a first-time founder, or a seasoned executive, Business School with Sharran Srivatsaa is your blueprint for building with purpose and winning on your terms.

For more free resources, visit Sharran.com

About your host

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Sharran Srivatsaa

Sharran is a serial entrepreneur, sought after keynote speaker, and a respected thought-leadership resource for publications such as the Wall Street Journal, SUCCESS magazine, Huffington Post and Forbes.

While Sharran has had 5 exits in the last 19 years, and also a several humbling failed investments and business initiatives. He talks all about them on his top rated Spotify podcast, Business School.

Most recently, Sharran led Teles Properties’ unprecedented 10x growth over 5 years and a 4-year consecutive streak on the Inc. 500 fastest growing companies list resulting in its acquisition by national real estate powerhouse Douglas Elliman.

Prior to Teles, Sharran worked at both Goldman Sachs and Credit Suisse, where he collaborated with management teams of fast-growing businesses around the country on investment advisory and corporate strategy. Sharran also spent several years building recreational programs in the Caribbean, Middle East, and Hawaii for some of the finest international resorts such as the Four Seasons and Ritz-Carlton, also has deep experience working with technology companies such as Lightera (acquired by CIENA) and Obopay, a fast-growth mobile payments company.

Sharran is a Principal at Srilo Ventures, a multi-factor private investment fund that focuses investing in and advising technology companies and operating businesses in the consumer space. Having successfully completed many acquisitions, joint-ventures, management buyouts, mergers, and capital raises, Sharran serves as a director and advisor on numerous company boards.

He is also a member of the Genius Network, the highest-level marketing mastermind in the world led by whizkid Joe Polish, and also a member of Young President’s Organization (YPO).

After competing on the professional tennis tour, Sharran received his Bachelor’s degree in Computer Science from Luther College and his MBA with Honors from Vanderbilt University.