Episode 102

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Published on:

10th May 2022

How To Create Content and Get Smarter

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Is content creation a joyful process for you, or do you find it cumbersome and painful? Often, content creators get overwhelmed in coming up with fresh content ideas. In this episode, Sharran shares how he can quickly come up with 40 to 50 pieces of content per week while enjoying the process. When done right, content makes you and your team smarter. How do you do it? The first thing you must do is separate content planning and content creation. Then, apply the three systems that Sharran has perfected: The Thinking System, The Clarity System, and The Confidence System. Get the exact process in today's episode and never worry about your content again.  

“Once you organize your thoughts, you get to sift, sort, and filter what’s important and what's not.”

- Sharran Srivatsaa

Timestamps:

00:00 Have you ever thought about how content can make you smarter?

02:03 The 3 topics covered in today’s episode

02:35 Why is it so hard to create content?

04:04 The Thinking System and why it’s a joy to interview authors

05:58 The proper way to facilitate creative brainstorming (mind maps and brain dumps)

07:12 Looking for patterns and organizing your thoughts

08:22 What sequencing of ideas can do for you (The Pecan Pie example)

10:55 Sharran’s worksheet and process for podcast content creation (and why you should have a worksheet for everything you create)

14:06 The Clarity System

14:40 A simple process for clarifying your ideas and writing your outline (medium and 3 bullet points)

16:06 Why most good ideas die

19:36 The Confidence System

20:16 Where does confidence come from?

22:17 How to break down complex ideas 

23:24 Join Sharran’s email community - https://sharran.com/vip/

24:10 A quick recap of today's topic

Resources:

- Join Sharran’s Private Email Community

- Grab Sharran’s 4-Week MBA for Free

Connect with Sharran:

- Facebook

- Instagram

- Twitter

- LinkedIn

- YouTube

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About the Podcast

Business School with Sharran Srivatsaa
Business School is hosted by Sharran Srivatsaa, President of Real (TSX: REAX) (NASDAQ: REAX), the fastest-growing, publicly-traded, real estate brokerage in the world. Sharran grew Teles Properties by 10x in 5 years to $3.4 Billion in sales and eventually sold the business to Douglas Elliman. Sharran is also an accomplished “deal guy” and private equity investor. He is the Chairman of private equity firm Highland Prime which focuses on investing in service-businesses and also the Chairman of ARC Multifamily Group which focuses on value-add multifamily investment projects.

Sharran is a former Goldman Sachs and Credit Suisse banker and a sought after keynote speaker and is the creator of the wildly-popular 5am Club call for Entrepreneurs.

On this podcast, Sharran shares his best secrets on how to grow your business strategically, how to build your brand elegantly, most importantly integrate the profits in your business with an overall joyful life.

For more free resources visit Sharran.com

About your host

Profile picture for Sharran Srivatsaa

Sharran Srivatsaa

Sharran is a serial entrepreneur, sought after keynote speaker, and a respected thought-leadership resource for publications such as the Wall Street Journal, SUCCESS magazine, Huffington Post and Forbes.

While Sharran has had 5 exits in the last 19 years, and also a several humbling failed investments and business initiatives. He talks all about them on his top rated Spotify podcast, Business School.

Most recently, Sharran led Teles Properties’ unprecedented 10x growth over 5 years and a 4-year consecutive streak on the Inc. 500 fastest growing companies list resulting in its acquisition by national real estate powerhouse Douglas Elliman.

Prior to Teles, Sharran worked at both Goldman Sachs and Credit Suisse, where he collaborated with management teams of fast-growing businesses around the country on investment advisory and corporate strategy. Sharran also spent several years building recreational programs in the Caribbean, Middle East, and Hawaii for some of the finest international resorts such as the Four Seasons and Ritz-Carlton, also has deep experience working with technology companies such as Lightera (acquired by CIENA) and Obopay, a fast-growth mobile payments company.

Sharran is a Principal at Srilo Ventures, a multi-factor private investment fund that focuses investing in and advising technology companies and operating businesses in the consumer space. Having successfully completed many acquisitions, joint-ventures, management buyouts, mergers, and capital raises, Sharran serves as a director and advisor on numerous company boards.

He is also a member of the Genius Network, the highest-level marketing mastermind in the world led by whizkid Joe Polish, and also a member of Young President’s Organization (YPO).

After competing on the professional tennis tour, Sharran received his Bachelor’s degree in Computer Science from Luther College and his MBA with Honors from Vanderbilt University.