Engineer Delight
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Are you wondering what you can do to grow your business? You've probably heard business gurus say you have to add value. But what does that even mean? There is so much advice out there, but there's something you probably haven't considered–creating delight for your customers.
In this episode, Sharran explores why mundane, everyday tasks don't make you memorable—they’re simply expected. He argues that real growth and client loyalty come from engineering moments of delight. He shares personal stories and practical steps for creating these delightful experiences in your business and personal life, leaving lasting impressions that set you apart.
Learn to map out your client journey and identify key moments to surprise, add value, and evoke emotions. It’s time to go beyond steady effort and transform your relationships by creating memorable moments.
“Here's what adds tangible value–it's really simple: Does it increase revenue, does it decrease cost, does it increase joy, does it reduce stress?”
- Sharran Srivatsaa
Timestamps:
01:25 - Why routine tasks aren't enough to stand out
05:02 - The step-by-step process for mapping your client journey
08:30 - How unexpected actions can surprise and delight
09:41 - Real-life examples of delightful experiences in business
14:03 - The four keys to adding tangible value
Resources:
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- The Job of a CEO - https://www.highlandprime.com/download-job-of-ceo
- ARC Multifamily Real Estate Investing - https://arcmf.com/
- Sharran's Partnership Program - https://www.highlandprime.com/
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