Episode 54

full
Published on:

8th Jun 2021

7 Lessons Learned Building To My First Million Followers on Social Media

It's a common notion that the more social media followers you have, the more successful your business will be. Having a large and engaged social media following leads to the opportunity to build more relationships, increased trust, and authority, which ultimately leads to more sales. But how do you grow your social media following? One thing for sure, to be successful on social media today, you have to quickly establish trust with your audience. Find out how an Indian boy with humble beginnings did it. Tune in to this episode as Sharran walks us through his realizations from gaining his first follower to building his massive social media tribe organically. 

“When organic reach drops, triple down!” 

- Sharran Srivatsaa

Timestamps:

00:00 What happens when you realize you now have a million followers

02:26 Discover Sharran’s 3 effective ways to grow your tribe 

06:40 Lesson #1 - Nothing is more important than daily stories 

10:46 Lesson #2 - What type of content performs 17x better vs. other content

14:46 Lesson #3 - Can you guess Sharran’s top performing content 

16:23 Lesson #4 - What can you learn from your worst performing content 

19:47 Lesson #5 - Why failures drive 3x more engagement 

21:46 Lesson #6 - How toposts perform well on email but not as great on social media

27:21 Lesson #7 - What can you do when organic reach drops

Resources:

- Grab Sharran’s 4-Week MBA for Free


Connect with Sharran:

- Website

- LinkedIn

- Facebook

- Instagram

Listen for free

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About the Podcast

Business School with Sharran Srivatsaa
Business School with Sharran Srivatsaa is the no-fluff, tactical podcast for founders, operators, and underdogs who want to grow with clarity, intention, and results. Hosted by entrepreneur, investor, and operator Sharran Srivatsaa—President and Managing Partner at Acquisition.com—this show cuts through the noise to deliver real-world strategies from someone who's built and exited five companies across multiple industries.

Sharran has helped scale two billion-dollar businesses, served as President of Real (NASDAQ: REAX), and led the 10x growth and sale of Teles Properties to Douglas Elliman (NYSE: DOUG). He brings lessons from Wall Street to Main Street, sharing what actually works—because he’s lived through what doesn’t.

Every episode offers simple, actionable playbooks for those who want to build extraordinary companies without the chaos. Whether you're a scrappy operator, a first-time founder, or a seasoned executive, Business School with Sharran Srivatsaa is your blueprint for building with purpose and winning on your terms.

For more free resources, visit Sharran.com

About your host

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Sharran Srivatsaa

Sharran is a serial entrepreneur, sought after keynote speaker, and a respected thought-leadership resource for publications such as the Wall Street Journal, SUCCESS magazine, Huffington Post and Forbes.

While Sharran has had 5 exits in the last 19 years, and also a several humbling failed investments and business initiatives. He talks all about them on his top rated Spotify podcast, Business School.

Most recently, Sharran led Teles Properties’ unprecedented 10x growth over 5 years and a 4-year consecutive streak on the Inc. 500 fastest growing companies list resulting in its acquisition by national real estate powerhouse Douglas Elliman.

Prior to Teles, Sharran worked at both Goldman Sachs and Credit Suisse, where he collaborated with management teams of fast-growing businesses around the country on investment advisory and corporate strategy. Sharran also spent several years building recreational programs in the Caribbean, Middle East, and Hawaii for some of the finest international resorts such as the Four Seasons and Ritz-Carlton, also has deep experience working with technology companies such as Lightera (acquired by CIENA) and Obopay, a fast-growth mobile payments company.

Sharran is a Principal at Srilo Ventures, a multi-factor private investment fund that focuses investing in and advising technology companies and operating businesses in the consumer space. Having successfully completed many acquisitions, joint-ventures, management buyouts, mergers, and capital raises, Sharran serves as a director and advisor on numerous company boards.

He is also a member of the Genius Network, the highest-level marketing mastermind in the world led by whizkid Joe Polish, and also a member of Young President’s Organization (YPO).

After competing on the professional tennis tour, Sharran received his Bachelor’s degree in Computer Science from Luther College and his MBA with Honors from Vanderbilt University.