Episode 54

full
Published on:

8th Jun 2021

7 Lessons Learned Building To My First Million Followers on Social Media

It's a common notion that the more social media followers you have, the more successful your business will be. Having a large and engaged social media following leads to the opportunity to build more relationships, increased trust, and authority, which ultimately leads to more sales. But how do you grow your social media following? One thing for sure, to be successful on social media today, you have to quickly establish trust with your audience. Find out how an Indian boy with humble beginnings did it. Tune in to this episode as Sharran walks us through his realizations from gaining his first follower to building his massive social media tribe organically. 

“When organic reach drops, triple down!” 

- Sharran Srivatsaa

Timestamps:

00:00 What happens when you realize you now have a million followers

02:26 Discover Sharran’s 3 effective ways to grow your tribe 

06:40 Lesson #1 - Nothing is more important than daily stories 

10:46 Lesson #2 - What type of content performs 17x better vs. other content

14:46 Lesson #3 - Can you guess Sharran’s top performing content 

16:23 Lesson #4 - What can you learn from your worst performing content 

19:47 Lesson #5 - Why failures drive 3x more engagement 

21:46 Lesson #6 - How toposts perform well on email but not as great on social media

27:21 Lesson #7 - What can you do when organic reach drops

Resources:

- Grab Sharran’s 4-Week MBA for Free


Connect with Sharran:

- Website

- LinkedIn

- Facebook

- Instagram

Listen for free

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About the Podcast

Business School with Sharran Srivatsaa
Business School is hosted by Sharran Srivatsaa, President of Real (TSX: REAX) (NASDAQ: REAX), the fastest-growing, publicly-traded, real estate brokerage in the world. Sharran grew Teles Properties by 10x in 5 years to $3.4 Billion in sales and eventually sold the business to Douglas Elliman. Sharran is also an accomplished “deal guy” and private equity investor. He is the Chairman of private equity firm Highland Prime which focuses on investing in service-businesses and also the Chairman of ARC Multifamily Group which focuses on value-add multifamily investment projects.

Sharran is a former Goldman Sachs and Credit Suisse banker and a sought after keynote speaker and is the creator of the wildly-popular 5am Club call for Entrepreneurs.

On this podcast, Sharran shares his best secrets on how to grow your business strategically, how to build your brand elegantly, most importantly integrate the profits in your business with an overall joyful life.

For more free resources visit Sharran.com

About your host

Profile picture for Sharran Srivatsaa

Sharran Srivatsaa

Sharran is a serial entrepreneur, sought after keynote speaker, and a respected thought-leadership resource for publications such as the Wall Street Journal, SUCCESS magazine, Huffington Post and Forbes.

While Sharran has had 5 exits in the last 19 years, and also a several humbling failed investments and business initiatives. He talks all about them on his top rated Spotify podcast, Business School.

Most recently, Sharran led Teles Properties’ unprecedented 10x growth over 5 years and a 4-year consecutive streak on the Inc. 500 fastest growing companies list resulting in its acquisition by national real estate powerhouse Douglas Elliman.

Prior to Teles, Sharran worked at both Goldman Sachs and Credit Suisse, where he collaborated with management teams of fast-growing businesses around the country on investment advisory and corporate strategy. Sharran also spent several years building recreational programs in the Caribbean, Middle East, and Hawaii for some of the finest international resorts such as the Four Seasons and Ritz-Carlton, also has deep experience working with technology companies such as Lightera (acquired by CIENA) and Obopay, a fast-growth mobile payments company.

Sharran is a Principal at Srilo Ventures, a multi-factor private investment fund that focuses investing in and advising technology companies and operating businesses in the consumer space. Having successfully completed many acquisitions, joint-ventures, management buyouts, mergers, and capital raises, Sharran serves as a director and advisor on numerous company boards.

He is also a member of the Genius Network, the highest-level marketing mastermind in the world led by whizkid Joe Polish, and also a member of Young President’s Organization (YPO).

After competing on the professional tennis tour, Sharran received his Bachelor’s degree in Computer Science from Luther College and his MBA with Honors from Vanderbilt University.