Business School with Sharran Srivatsaa

Episode 123

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Published on:

4th Oct 2022

7 Deadly Sins of Email Marketing

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Last week, Sharran discussed the 3 Commandments of Email Marketing. So think of this episode as part 2 of the conversation around emails. If you send emails of any kind to your clients and prospects or to build your brand, this episode will be helpful to you because Sharran shares insights from his ten years of experience writing emails. His team sends over a million emails a month to a very engaged list and has sold over $10 million worth of stuff from emails without having to do sales calls. If you can wrap your head around these 7 Deadly Sins of Email Marketing and make an effort to avoid doing them, you will see powerful results. So let's dive in!

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“The best emails are written like a conversation.”

- Sharran Srivatsaa

Timestamps:

00:00 Introduction

01:56 How will you benefit from this episode?

03:11 Deadly Sin #1: It's not marketing; it's a conversation

06:10 Deadly Sin #2: Being middle of the road and not being edgy

08:07 Deadly Sin #3: Having no onboarding

10:43 Deadly Sin #4: Copying a copywriter

12:01 Deadly Sin #5: Not obsessively growing your list

13:47 Deadly Sin #6: Obsessing over the wrong stats

17:12 Deadly Sin #7: Not selling

21:21 What would happen if all the salespeople stopped selling for 24 hours?

22:09 Quick recap of the 7 deadly sins

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About the Podcast

Business School with Sharran Srivatsaa

Business School with Sharran Srivatsaa is the no-fluff, tactical podcast for founders, operators, and underdogs who want to grow with clarity, intention, and results. Hosted by entrepreneur, investor, and operator Sharran Srivatsaa—President and Managing Partner at Acquisition.com—this show cuts through the noise to deliver real-world strategies from someone who's built and exited five companies across multiple industries.

Sharran has helped scale two billion-dollar businesses, served as President of Real (NASDAQ: REAX), and led the 10x growth and sale of Teles Properties to Douglas Elliman (NYSE: DOUG). He brings lessons from Wall Street to Main Street, sharing what actually works—because he’s lived through what doesn’t.

Every episode offers simple, actionable playbooks for those who want to build extraordinary companies without the chaos. Whether you're a scrappy operator, a first-time founder, or a seasoned executive, Business School with Sharran Srivatsaa is your blueprint for building with purpose and winning on your terms.

For more free resources, visit Sharran.com

About your host

Sharran Srivatsaa

Sharran is a serial entrepreneur, sought after keynote speaker, and a respected thought-leadership resource for publications such as the Wall Street Journal, SUCCESS magazine, Huffington Post and Forbes.

While Sharran has had 5 exits in the last 19 years, and also a several humbling failed investments and business initiatives. He talks all about them on his top rated Spotify podcast, Business School.

Most recently, Sharran led Teles Properties’ unprecedented 10x growth over 5 years and a 4-year consecutive streak on the Inc. 500 fastest growing companies list resulting in its acquisition by national real estate powerhouse Douglas Elliman.

Prior to Teles, Sharran worked at both Goldman Sachs and Credit Suisse, where he collaborated with management teams of fast-growing businesses around the country on investment advisory and corporate strategy. Sharran also spent several years building recreational programs in the Caribbean, Middle East, and Hawaii for some of the finest international resorts such as the Four Seasons and Ritz-Carlton, also has deep experience working with technology companies such as Lightera (acquired by CIENA) and Obopay, a fast-growth mobile payments company.

Sharran is a Principal at Srilo Ventures, a multi-factor private investment fund that focuses investing in and advising technology companies and operating businesses in the consumer space. Having successfully completed many acquisitions, joint-ventures, management buyouts, mergers, and capital raises, Sharran serves as a director and advisor on numerous company boards.

He is also a member of the Genius Network, the highest-level marketing mastermind in the world led by whizkid Joe Polish, and also a member of Young President’s Organization (YPO).

After competing on the professional tennis tour, Sharran received his Bachelor’s degree in Computer Science from Luther College and his MBA with Honors from Vanderbilt University.