Business School with Sharran Srivatsaa

Episode 26

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Published on:

24th Nov 2020

3 Fundamental Marketing Secrets to Stop Wasting Money with Tim Fitzpatrick

When it comes to marketing, it’s so easy to get overwhelmed. Have you tried different marketing techniques with little to no success? Learn the fundamentals of success in marketing from today’s guest, Tim Fitzpatrick, an entrepreneur/business owner with expertise in marketing and business growth. Tim has 20+ years of entrepreneurial experience with a passion for developing and growing businesses. He started Rialto Marketing in 2013 and has been helping small business owners and entrepreneurs eliminate the confusion of marketing using an amazingly simple plan for growth. Listen up as Sharran and Tim talk about simplifying marketing and creating the right plan.

“Success with marketing all starts with the fundamentals.”

– Tim Fitzpatrick

In This Episode:

- The 3 fundamental marketing secrets

- How do you identify your ideal client persona

- Establishing a system for gathering testimonials

- Using the storytelling framework in crafting your message

- The multiplier effect of content repurposing

- How do you create a marketing plan

- The 8 primary channels to get you to where you want to be

- What metrics should you measure

- Assessing the effectiveness of your plan

Resources:

- Rialto Marketing for Business School Listeners

Connect with Tim Fitzpatrick:

Connect with Sharran:

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About the Podcast

Business School with Sharran Srivatsaa

Business School is hosted by Sharran Srivatsaa, President of Real (TSX: REAX) (NASDAQ: REAX), the fastest-growing, publicly-traded, real estate brokerage in the world. Sharran grew Teles Properties by 10x in 5 years to $3.4 Billion in sales and eventually sold the business to Douglas Elliman. Sharran is also an accomplished “deal guy” and private equity investor. He is the Chairman of private equity firm Highland Prime which focuses on investing in service-businesses and also the Chairman of ARC Multifamily Group which focuses on value-add multifamily investment projects.

Sharran is a former Goldman Sachs and Credit Suisse banker and a sought after keynote speaker and is the creator of the wildly-popular 5am Club call for Entrepreneurs.

On this podcast, Sharran shares his best secrets on how to grow your business strategically, how to build your brand elegantly, most importantly integrate the profits in your business with an overall joyful life.

For more free resources visit Sharran.com

About your host

Sharran Srivatsaa

Sharran is a serial entrepreneur, sought after keynote speaker, and a respected thought-leadership resource for publications such as the Wall Street Journal, SUCCESS magazine, Huffington Post and Forbes.

While Sharran has had 5 exits in the last 19 years, and also a several humbling failed investments and business initiatives. He talks all about them on his top rated Spotify podcast, Business School.

Most recently, Sharran led Teles Properties’ unprecedented 10x growth over 5 years and a 4-year consecutive streak on the Inc. 500 fastest growing companies list resulting in its acquisition by national real estate powerhouse Douglas Elliman.

Prior to Teles, Sharran worked at both Goldman Sachs and Credit Suisse, where he collaborated with management teams of fast-growing businesses around the country on investment advisory and corporate strategy. Sharran also spent several years building recreational programs in the Caribbean, Middle East, and Hawaii for some of the finest international resorts such as the Four Seasons and Ritz-Carlton, also has deep experience working with technology companies such as Lightera (acquired by CIENA) and Obopay, a fast-growth mobile payments company.

Sharran is a Principal at Srilo Ventures, a multi-factor private investment fund that focuses investing in and advising technology companies and operating businesses in the consumer space. Having successfully completed many acquisitions, joint-ventures, management buyouts, mergers, and capital raises, Sharran serves as a director and advisor on numerous company boards.

He is also a member of the Genius Network, the highest-level marketing mastermind in the world led by whizkid Joe Polish, and also a member of Young President’s Organization (YPO).

After competing on the professional tennis tour, Sharran received his Bachelor’s degree in Computer Science from Luther College and his MBA with Honors from Vanderbilt University.