Episode 52

full
Published on:

25th May 2021

10 SMALL Things to Build a BIG Brand on Social Media

You've probably heard it said, A brand is more than a logo or set of colors or a website. A brand is how you make your customers feel; It’s what your business stands for. It’s built by taking a consistent approach across every interaction customers have with your brand. Brand consistency across all marketing touchpoints can be challenging and may take a lot of effort. In today's episode, Sharran shares the strategies he gathered from a multi-million dollar mastermind group with top social media influencers.  Tune in to discover the ten small things you can do today to build and grow a consistent brand across multiple social media platforms.

“Small things build big brands.” 

- Sharran Srivatsaa

 

Timestamps:

00:00 What you can learn from top social media influencers about building an amazing brand 

02:26 How simply responding to all comments on all platforms can boost your brand

06:40 Watch what happens when you give out freebies 

08:41 How going  “Live” creates an insane value for your audience

12:08 Why it’s a good idea to boost your content and build a library of top-performing posts

14:20 How to avoid overwhelm when posting stories across platforms every single day

17:04 Discover how to use  polls, stickers, or Q&As to drive user interaction

18:30 Using social media as a gateway to move people into your world

20:05 The big shift from How toposts to Why isposts

Resources:

- Grab Sharran’s 4-Week MBA for Free


Connect with Sharran:

- Website

- LinkedIn

- Facebook

- Instagram

Listen for free

Show artwork for Business School with Sharran Srivatsaa

About the Podcast

Business School with Sharran Srivatsaa
Business School with Sharran Srivatsaa is the no-fluff, tactical podcast for founders, operators, and underdogs who want to grow with clarity, intention, and results. Hosted by entrepreneur, investor, and operator Sharran Srivatsaa—President and Managing Partner at Acquisition.com—this show cuts through the noise to deliver real-world strategies from someone who's built and exited five companies across multiple industries.

Sharran has helped scale two billion-dollar businesses, served as President of Real (NASDAQ: REAX), and led the 10x growth and sale of Teles Properties to Douglas Elliman (NYSE: DOUG). He brings lessons from Wall Street to Main Street, sharing what actually works—because he’s lived through what doesn’t.

Every episode offers simple, actionable playbooks for those who want to build extraordinary companies without the chaos. Whether you're a scrappy operator, a first-time founder, or a seasoned executive, Business School with Sharran Srivatsaa is your blueprint for building with purpose and winning on your terms.

For more free resources, visit Sharran.com

About your host

Profile picture for Sharran Srivatsaa

Sharran Srivatsaa

Sharran is a serial entrepreneur, sought after keynote speaker, and a respected thought-leadership resource for publications such as the Wall Street Journal, SUCCESS magazine, Huffington Post and Forbes.

While Sharran has had 5 exits in the last 19 years, and also a several humbling failed investments and business initiatives. He talks all about them on his top rated Spotify podcast, Business School.

Most recently, Sharran led Teles Properties’ unprecedented 10x growth over 5 years and a 4-year consecutive streak on the Inc. 500 fastest growing companies list resulting in its acquisition by national real estate powerhouse Douglas Elliman.

Prior to Teles, Sharran worked at both Goldman Sachs and Credit Suisse, where he collaborated with management teams of fast-growing businesses around the country on investment advisory and corporate strategy. Sharran also spent several years building recreational programs in the Caribbean, Middle East, and Hawaii for some of the finest international resorts such as the Four Seasons and Ritz-Carlton, also has deep experience working with technology companies such as Lightera (acquired by CIENA) and Obopay, a fast-growth mobile payments company.

Sharran is a Principal at Srilo Ventures, a multi-factor private investment fund that focuses investing in and advising technology companies and operating businesses in the consumer space. Having successfully completed many acquisitions, joint-ventures, management buyouts, mergers, and capital raises, Sharran serves as a director and advisor on numerous company boards.

He is also a member of the Genius Network, the highest-level marketing mastermind in the world led by whizkid Joe Polish, and also a member of Young President’s Organization (YPO).

After competing on the professional tennis tour, Sharran received his Bachelor’s degree in Computer Science from Luther College and his MBA with Honors from Vanderbilt University.